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BMW of Sterling

3.5
(1,133 reviews)
Visit BMW of Sterling
Sales hours: 12:00pm to 5:00pm
Service hours:
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Sales Service
Monday 9:00am–8:00pm 7:00am–6:00pm
Tuesday 9:00am–8:00pm 7:00am–6:00pm
Wednesday 9:00am–8:00pm 7:00am–6:00pm
Thursday 9:00am–8:00pm 7:00am–6:00pm
Friday 9:00am–8:00pm 7:00am–6:00pm
Saturday 9:00am–6:00pm 8:30am–5:00pm
Sunday 12:00pm–5:00pm Closed
2021 consumer dealer award View 2 awards
2021 consumer dealer award 2020 consumer dealer award
New (866) 735-8484 (866) 735-8484
Used (866) 785-6110 (866) 785-6110
Service (866) 760-1524 (866) 760-1524

Inventory

See all 610 vehicles from this dealership.

Special offers

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About our dealership

This seller has been on Cars.com since November 2020.
Our 70000-square-foot facility is housed on Auto World Circle and Pacific Drive in Sterling VA. We are one of the most prestigious dealerships in the area with over 450 new and pre-owned vehicles and the full complement of s
ervices that go along with owning a BMW.
Sales Department is OPEN the final 2 Sunday's of every month 12pm - 5pm.
Our Sales Dept is Open the Final 2 Sundays of every month. 12-5

Service center

Phone number (866) 760-1524

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:30am–5:00pm
Sunday
Closed

Reviews

3.5
(1,133 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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5.0

I had an outstanding service experience with Jeff Shade

I had an outstanding service experience with Jeff Shade of BMW of Sterling. He was professional and attentive, ensuring all my concerns were addressed promptly. The service was efficient, and my vehicle was returned in excellent condition. Overall, I am highly satisfied and will continue to rely on BMW for future needs.

5.0

I had an outstanding service experience with Jeff Shade

I had an outstanding service experience with Jeff Shade of BMW of Sterling. He was professional and attentive, ensuring all my concerns were addressed promptly. The service was efficient, and my vehicle was returned in excellent condition. Overall, I am highly satisfied and will continue to rely on BMW for future needs.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi Larry, we're delighted to hear that Jeff provided you with such a positive service experience at BMW of Sterling. Thanks for your trust and support!

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4.0

Julie was very courteous and not pushy, when recommending

Julie was very courteous and not pushy, when recommending various services & repair that she thought my car needed.

4.0

Julie was very courteous and not pushy, when recommending

Julie was very courteous and not pushy, when recommending various services & repair that she thought my car needed.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience! We're glad to hear Julie provided courteous and helpful service at BMW of Sterling. We appreciate your feedback and look forward to assisting you again in the future!

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1.0

I was very dissatisfied by the customer service that I

I was very dissatisfied by the customer service that I received at BMW of Sterling. I went there for my appointment and the salesman had no idea that I was coming. He looked up the car that I was interested in and told me that it already has a deposit on it. He didn’t even offer to show us any available X3’s on the lot. I will never go back to that dealership. I bought a car somewhere else

1.0

I was very dissatisfied by the customer service that I

I was very dissatisfied by the customer service that I received at BMW of Sterling. I went there for my appointment and the salesman had no idea that I was coming. He looked up the car that I was interested in and told me that it already has a deposit on it. He didn’t even offer to show us any available X3’s on the lot. I will never go back to that dealership. I bought a car somewhere else

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

Thank you for taking the time to share your experience with us. We apologize for the disappointing experience you had with our customer service. It's concerning to hear that your appointment was not properly managed and that we missed an opportunity to assist you further. We appreciate your feedback and will use it to improve our processes. If there's anything else you'd like to discuss, please feel free to reach out. Thank you, Julius Green - General Sales Manager - 571-378-3968

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5.0

Adrian Castillo, my service rep, is great.

Adrian Castillo, my service rep, is great. Adrian is very knowledgeable, transparent, and responsive. I trust and rely on his guidance.

5.0

Adrian Castillo, my service rep, is great.

Adrian Castillo, my service rep, is great. Adrian is very knowledgeable, transparent, and responsive. I trust and rely on his guidance.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi Todd, we're glad that Adrian provided you with such a great service experience at BMW of Sterling. Trust and transparency are key for us! Thanks for your feedback.

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5.0

Excellent customer service and very friendly staff.

Excellent customer service and very friendly staff. Ask for Kamal. He was a great help.

5.0

Excellent customer service and very friendly staff.

Excellent customer service and very friendly staff. Ask for Kamal. He was a great help.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the 5-star review! We're glad to hear Kamal was so helpful during your time at BMW of Sterling. Come visit us again soon!

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5.0

Great!

Great! Matt is one special salesperson. From the moment I made contact to the point of delivery, Matt was courteous, patient, friendly and most importantly advocating on my behalf. He made my sales experience one to remember and I do believe one day he will become GM and I hope to build on this newfound relationship. Thank you Matt and BMW of Sterling!

5.0

Great!

Great! Matt is one special salesperson. From the moment I made contact to the point of delivery, Matt was courteous, patient, friendly and most importantly advocating on my behalf. He made my sales experience one to remember and I do believe one day he will become GM and I hope to build on this newfound relationship. Thank you Matt and BMW of Sterling!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Hi Muhammad, we're delighted to hear that Matt provided you with such a memorable experience at BMW of Sterling. We appreciate your kind words and look forward to serving you in the future!

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1.0

Emailed to confirm the car was there and available.

Emailed to confirm the car was there and available. Got the yes reply, drove out, met a salesman. He said the car was not there, would have to be brought over and that test drives were impossible due to a damaged tire. I said okay I’d like to look at it as I had driven in traffic to get there. He left to retrieve the car and after 25 minutes of sitting at his desk, I got up and left. I tried to contact management to set up an actual test drive and never received a call back or even a return email. Just a terrible dealership.

1.0

Emailed to confirm the car was there and available.

Emailed to confirm the car was there and available. Got the yes reply, drove out, met a salesman. He said the car was not there, would have to be brought over and that test drives were impossible due to a damaged tire. I said okay I’d like to look at it as I had driven in traffic to get there. He left to retrieve the car and after 25 minutes of sitting at his desk, I got up and left. I tried to contact management to set up an actual test drive and never received a call back or even a return email. Just a terrible dealership.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

Hi Eric, thank you for taking the time to share your experience with us. This is not the level of service we aim for and it's disappointing to know that you've been left feeling this way. We'd like to apologize for the level of communication you received and for any inconvenience this has caused you. We'd like a chance to make things right and ensure your concerns are addressed properly. Please reach out at your convenience. Thank you, Julius Green - General Sales Manager - 571-378-3968

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5.0

As always, working with Carlos is a pleasure.

As always, working with Carlos is a pleasure. Highly recommend this dealership and the service department. Thanks sir!

5.0

As always, working with Carlos is a pleasure.

As always, working with Carlos is a pleasure. Highly recommend this dealership and the service department. Thanks sir!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

We're glad to hear you had a positive experience with Carlos at BMW of Sterling! We appreciate your recommendation and look forward to serving you again in the future.

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5.0

We bought our BMW i4 from Jose Zapata at BMW of Sterling.

We bought our BMW i4 from Jose Zapata at BMW of Sterling. He did an awesome job! The whole process was seamless and enjoyable. Jose is one of the best! It was a pleasure to purchase through him. Thank you!

5.0

We bought our BMW i4 from Jose Zapata at BMW of Sterling.

We bought our BMW i4 from Jose Zapata at BMW of Sterling. He did an awesome job! The whole process was seamless and enjoyable. Jose is one of the best! It was a pleasure to purchase through him. Thank you!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We're so glad to hear that your car-buying experience with Jose at BMW of Sterling was seamless and enjoyable! Thanks for choosing us, we appreciate the positive feedback. Enjoy your new BMW i4!

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1.0

I live in Charlotte, NC.

I live in Charlotte, NC. While visiting family in Winchester, Va over the Thanksgiving holiday last year, I was advised by a BMW representative to have my 2024 X5 serviced by a local dealership in Virginia, prior to driving it back to North Carolina. My X5 was towed to BMW of Sterling, was inspected and found to be in perfect condition. My 2024 X5 was serviced in Sterling but later damaged going through BMW of Sterling's car wash. After discussing my reasoning of why I believed BMW of Sterling was responsible for the damage, Carlos said that the dealership would cover the repair. Carlos offered 2 repair options. Option 1: X5 to be driven back to the BMW of Sterling dealership so the dealership could repair the damage. Note: A round trip for me to return my X5 to the Sterling dealership is more than 800 miles from my home in Charlotte, NC. At first, I thought that this option might be viable if I returned to Virginia in January to visit family, but I was unable to do so. Option 2: BMW of Sterling would get the part, have the part painted at or near their dealership, send me the part in Charlotte, and I would have to find someone locally to remove the damaged part and install the new one. Note: Carlos mentioned that their dealership could not guarantee that the part that they sent to me would match my BMW. What? I have a new BMW, so how is this a viable option? After realizing that I would not be in Virginia for at least a few months, I contacted a local BMW dealership in Charlotte to complete the repair. The repair appointment was several days out. I contacted BMW of Sterling to inform Carlos of my intentions. I received no feedback or pushback from Carlos or anyone else from the Sterling dealership, so I proceeded with the local repair. After the repair was completed, I paid the local BMW dealership for the repair and sent the repair invoice back to Carlos for reimbursement. Carlos informed me that since I didn’t choose one of the two repair options that were offered to me that they were not going to reimburse me for any of the repair costs that was caused at their dealership. Carlos stated: “we will not be paying for that repair”. I have gone back and forth with the dealership many times attempting to get this resolved but they have refused to pay for the damage caused at their dealership. Do yourself a favor and stay far, far away from BMW of Sterling.

1.0

I live in Charlotte, NC.

I live in Charlotte, NC. While visiting family in Winchester, Va over the Thanksgiving holiday last year, I was advised by a BMW representative to have my 2024 X5 serviced by a local dealership in Virginia, prior to driving it back to North Carolina. My X5 was towed to BMW of Sterling, was inspected and found to be in perfect condition. My 2024 X5 was serviced in Sterling but later damaged going through BMW of Sterling's car wash. After discussing my reasoning of why I believed BMW of Sterling was responsible for the damage, Carlos said that the dealership would cover the repair. Carlos offered 2 repair options. Option 1: X5 to be driven back to the BMW of Sterling dealership so the dealership could repair the damage. Note: A round trip for me to return my X5 to the Sterling dealership is more than 800 miles from my home in Charlotte, NC. At first, I thought that this option might be viable if I returned to Virginia in January to visit family, but I was unable to do so. Option 2: BMW of Sterling would get the part, have the part painted at or near their dealership, send me the part in Charlotte, and I would have to find someone locally to remove the damaged part and install the new one. Note: Carlos mentioned that their dealership could not guarantee that the part that they sent to me would match my BMW. What? I have a new BMW, so how is this a viable option? After realizing that I would not be in Virginia for at least a few months, I contacted a local BMW dealership in Charlotte to complete the repair. The repair appointment was several days out. I contacted BMW of Sterling to inform Carlos of my intentions. I received no feedback or pushback from Carlos or anyone else from the Sterling dealership, so I proceeded with the local repair. After the repair was completed, I paid the local BMW dealership for the repair and sent the repair invoice back to Carlos for reimbursement. Carlos informed me that since I didn’t choose one of the two repair options that were offered to me that they were not going to reimburse me for any of the repair costs that was caused at their dealership. Carlos stated: “we will not be paying for that repair”. I have gone back and forth with the dealership many times attempting to get this resolved but they have refused to pay for the damage caused at their dealership. Do yourself a favor and stay far, far away from BMW of Sterling.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
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Dealer response

I'm sorry to read about your experience with the car wash damage and subsequent repair process. It's clear that we've left you feeling frustrated, which is never our intention. We strive for transparency in all of our interactions and I apologize if this was not reflected during your communication with us. Your feedback is important as it helps us improve. I would like to discuss this further with you and come to a resolution. Please reach out at the number below. Thank you, Brian Latimer - Service Manager - 571-370-7151

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