Emich VW of Boulder

To say that this was a horrible experience would be an understatement. I started shopping for a VW early last week and began that process online. Searched local inventories and found a car I liked at Emich VW Boulder. So I input my information to be contacted. I get a call from a salesperson and I explain my situation. I was laid off for a period during COVID and had some credit challenges. Recently, I paid off all of those debts and was now in the market for a new car with a substantial down payment. I said I didn’t even want to discuss cars or anything until I knew I was approved. I filled out the credit app online, unlocked my bureaus, and waited. An hour later, I’m told everything is good to go so we start talking vehicles. We started this process on Tuesday. On Thursday, they started low-balling my trade by $2k from what their own website promised me and told me I needed to bring the car in for an evaluation. So I come in Saturday, fully expecting to walk out with my new car. When I walked in, I knew it was going to be a bad experience. I could feel it. It felt like I was walking into a HS locker room. A bunch of 20-something employees milling about like sharks waiting for prey. I loved the inappropriate jokes being told. And the grating rave music blasting from a single wireless speaker in the middle of the showroom floor. I looked past all that because I was excited. The day had come. I was getting my first electric car. Or so I thought. Cue the needle scratching across the record. They start evaluating my trade and that takes 30 minutes. Then, she comes back and he is sticking with his original crap figure for the trade. I should have walked out right there and salvaged my Saturday. But she had an offer sheet with payments where I wanted to be so I stuck around. I countered and he came up $300. So I accepted. We shook and I thought great, let’s start unloading stuff from my trade. This is where things get really ugly. Salesperson disappears for 45 minutes. I’m milling around listening to locker room jokes and having a panic attack because of the loud dance music blaring. Salesperson reappears and has bad news. I’m NOT approved. The first thing I said when we started this process 4 days earlier. I’m shuffled into the “manager’s” office. We then spend the next 3 hours while he learned how to input deals into the system for approval. My confidence in this getting done was dwindling. After 3 hours, I’m told I have to wait until Monday when the New Car Manager is in so he can structure the deal properly. Awesome. Well, here we are, noon on Monday. Have I heard from anyone? Nope. So, once again, they disrespect my time and me by not doing what they said they would. An absolutely horrible experience from start to finish. Needless to say, if you like frat boy humor, grating music, having your CB pulled 13 times in a day, and being jerked around, Emich is the place for you!

Unfortunately I needed to cancel my ID4 order due to death of my husband. Josh Curtis was extremely professional helpful & courteous during the entire order, test drive progress, very patiently answered all our questions.

Service advisor Joseph was very knowledgeable, courteous and helpful. I had a very pleasant experience today and definitely make VW Emich service department my favorite.

My car had a very challenging issue that was prolonged by various factors. Emichs service team was very accommodating and determined to rectify the problem.

Andy and the entire sales team were amazing! Got me in and out in less than an hour after agreeing to terms! Everything is easy at Emich VW of Boulder

Meticulous, good communication, scheduling is good. I have used this dealership to buy my cars and service them for 23 years.

I received excellent service from both Travis Plumley in sales and Jeffrey Sayers in financing. They made my first time new care buying experience a very pleasant and stress-free one. I'll be recommending them at Emich to friends who are looking to purchase a car.

Service advisor (Joeseph) was excellent. Very knowledgeable and took time to explain in detail the repair needed.

We had an amazing experience working with Jeffrey and Andrew! Process was smooth, we love our new Atlas and whenever we are ready for a next purchase this is the place we’ll return to. Thank you!

We always have a good experience when bringing our car in for service. Personnel are always friendly and professional,