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Pearson Honda

(334 reviews)
Visit Pearson Honda
Sales hours: 8:30am to 9:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:30am–9:00pm 7:00am–6:00pm
Tuesday 8:30am–9:00pm 7:00am–6:00pm
Wednesday 8:30am–9:00pm 7:00am–6:00pm
Thursday 8:30am–9:00pm 7:00am–6:00pm
Friday 8:30am–9:00pm 7:00am–6:00pm
Saturday 9:00am–6:00pm 8:00am–4:00pm
Sunday 12:00pm–6:00pm Closed
New (804) 767-4823 (804) 767-4823
Used (804) 212-2505 (804) 212-2505
Service (804) 212-2346 (804) 212-2346

Inventory

See all 140 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since July 2019.
PEARSON HONDA RECEIVED AMERICAN HONDA'S 2011 PRESIDENT'S AWARD--this is our 7th TIME!!! PEARSON HONDA is Central Virginia's #1 Volume Leader of NEW HONDAS. PEARSON HONDA is also Central Virginia's #1 Volume Leader of CERTIFIED PRE-OWNED HONDAS! Come visit us in our new state-of-the-art HONDA dealership at 14001 Hull Street Road. Our new store has incredible inventory to make your HONDA wishes come true. As Richmond Virginia's first and oldest Honda dealer our mission is to provide you with up-to-date information and to respond to your SALES SERVICE and PARTS requests quickly. As always YOU are the most important part of our business!
Home of the Good People! One of the Largest Certified Honda Dealers in the Mid-Atlantic Region!

Service center

Phone number (804) 212-2346

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–4:00pm
Sunday
Closed

Reviews

(334 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Pearson Honda from DealerRater.

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I purchased a 2016 Honda CRV Sport Touring Hybrid, over $40,000 and had an absolutely abysmal experience with this dealership. The salesman could not have cared less about me as a customer. A after my review, Keifh Hightower, thr GM, couldn't even bother to reach out. Just recently, I was unable to receive or make calls using hands free and something was preventing me from using my phone as well. I also noticed the driver assist features did not seem to be woekinf properly. I called and asked if i coukd pop on and have a salesperson fix rhis quickly. Iwas told by salesman "Ahmad" that I needed service appointment as it is "elecfrical." I told him nope, I can see calls come jn, j jist can't answer them and have impaired and repaired phone, etc. He promised me a call this morning. After speaking to him I called s new dealership kn Short Pump and received a evening call from salesperson there who was calling on her off time. She was able to walk me through th3 fix in under 10 minutes and also discovered that thr safety features were never enabled. This is part of "deluvery" when buying a vehicle. The fact that I purchased a vehicle over $40,000 and was not told to pop in to take care of me I was promised a call and that didn't even happen. Keith Hightower shoukd do better. I woukd tell anyone do not do any business with this dealership!

I purchased a 2016 Honda CRV Sport Touring Hybrid, over $40,000 and had an absolutely abysmal experience with this dealership. The salesman could not have cared less about me as a customer. A after my review, Keifh Hightower, thr GM, couldn't even bother to reach out. Just recently, I was unable to receive or make calls using hands free and something was preventing me from using my phone as well. I also noticed the driver assist features did not seem to be woekinf properly. I called and asked if i coukd pop on and have a salesperson fix rhis quickly. Iwas told by salesman "Ahmad" that I needed service appointment as it is "elecfrical." I told him nope, I can see calls come jn, j jist can't answer them and have impaired and repaired phone, etc. He promised me a call this morning. After speaking to him I called s new dealership kn Short Pump and received a evening call from salesperson there who was calling on her off time. She was able to walk me through th3 fix in under 10 minutes and also discovered that thr safety features were never enabled. This is part of "deluvery" when buying a vehicle. The fact that I purchased a vehicle over $40,000 and was not told to pop in to take care of me I was promised a call and that didn't even happen. Keith Hightower shoukd do better. I woukd tell anyone do not do any business with this dealership!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
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Very courteous, worked with me to get the right appointment time and day and very, very efficient

Very courteous, worked with me to get the right appointment time and day and very, very efficient

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you for your kind words, Steve! We're glad to hear our team helped you find a convenient appointment and provided efficient service. Your satisfaction is our priority, and we appreciate your feedback!

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The fact that there is a civic si listed for $10k above the sticker says everything you need to know about this dealer. 43k for a 33k msrp honda civic is wild work. Shop around, these are at msrp at most other dealers. Id hate to see how much they Mark up an actual type r.

The fact that there is a civic si listed for $10k above the sticker says everything you need to know about this dealer. 43k for a 33k msrp honda civic is wild work. Shop around, these are at msrp at most other dealers. Id hate to see how much they Mark up an actual type r.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase
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Dealer response

We appreciate your feedback, Tj. We're committed to transparency and value, and it's clear we missed the mark in your experience. Your comments are important to us as we strive to improve. Thank you for sharing your thoughts, and we hope to earn your trust in the future. Sincerely, Keith Hightower, General Manager, [email protected]

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I have driven a Honda since buying cars. The service department' has always been exceptional. I would never take my car anywhere else. Thank you Honda.

I have driven a Honda since buying cars. The service department' has always been exceptional. I would never take my car anywhere else. Thank you Honda.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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We usually buy our cars through Carmax because we dread the whole traditional car buying experience so much, but Pearson Honda was an absolute pleasure to deal with! There was zero pressure from anyone about literally anything. Truly, I kept waiting for the shoe to drop, but it never did. We worked with Geneva, Victor, and Mario--all super nice, genuinely friendly, and professional. I am recommending Pearson Honda to all my friends!

We usually buy our cars through Carmax because we dread the whole traditional car buying experience so much, but Pearson Honda was an absolute pleasure to deal with! There was zero pressure from anyone about literally anything. Truly, I kept waiting for the shoe to drop, but it never did. We worked with Geneva, Victor, and Mario--all super nice, genuinely friendly, and professional. I am recommending Pearson Honda to all my friends!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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After buying and servicing numerous vehicles at Pearson Honda, I stopped going after one of the service advisors got crappy with me when I challenged him about taking 1-1/2 hours to have my engine oil changed. I had an appointment; they didn't squeeze me in. That was six years ago. In June 2026, I decided to give them another try. Wow! What a transformation in attitude. I was told that changes had occurred, and I noticed it. This time I had my transmission and rear differential oil changed, and it took a little over an hour. I was talked to like my business was appreciated and my thoughts about Pearson Honda mattered. I am impressed!

After buying and servicing numerous vehicles at Pearson Honda, I stopped going after one of the service advisors got crappy with me when I challenged him about taking 1-1/2 hours to have my engine oil changed. I had an appointment; they didn't squeeze me in. That was six years ago. In June 2026, I decided to give them another try. Wow! What a transformation in attitude. I was told that changes had occurred, and I noticed it. This time I had my transmission and rear differential oil changed, and it took a little over an hour. I was talked to like my business was appreciated and my thoughts about Pearson Honda mattered. I am impressed!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

David, we're so happy to hear our team's service has improved. We truly appreciate you giving us another shot, and we're happy you got the high-quality service you deserve this time around. Thank you for your review, and we hope to serve you for all your future car needs!

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Both Service Supervisors did a fine job. It was routine service but it was done promptly and in good order It would have been a plus if car was washed and vacuumed.

Both Service Supervisors did a fine job. It was routine service but it was done promptly and in good order It would have been a plus if car was washed and vacuumed.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you, Denis! We're happy to hear that our service team provided such great service for you. We really appreciate you choosing to work with our crew, and we look forward to welcoming you back for all your future car needs!

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Purchasing a new car is never fun, since it requires lots of time and research, but I had an overall surprising and pleasant experience at Pearson Honda. Damon was my salesperson and he answered all of my questions on the car. I was able to test drive the car and get a good feel for it. He was knowledgeable on the vehicle’s features and warranties. The sales team limited back and forth haggling on sales price and met written offers from other dealers without stalling techniques and other antics I have experienced at other dealers. Only minor gripe I would say is having to present other offers to them and not getting the best price from the start. The finance team is also great and they looked out for my situation and best interests. They were not pushy on add ons which is a plus plus. I am appreciative and happy with my vehicle purchase and would recommend buying from Pearson.

Purchasing a new car is never fun, since it requires lots of time and research, but I had an overall surprising and pleasant experience at Pearson Honda. Damon was my salesperson and he answered all of my questions on the car. I was able to test drive the car and get a good feel for it. He was knowledgeable on the vehicle’s features and warranties. The sales team limited back and forth haggling on sales price and met written offers from other dealers without stalling techniques and other antics I have experienced at other dealers. Only minor gripe I would say is having to present other offers to them and not getting the best price from the start. The finance team is also great and they looked out for my situation and best interests. They were not pushy on add ons which is a plus plus. I am appreciative and happy with my vehicle purchase and would recommend buying from Pearson.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Briana, thank you so much for your kind feedback! We're delighted our team could help you find the right car for you, and help you learn all about features and warranty options. We truly appreciate your business, and we'll be happy to welcome you back and serve you for all your future car needs!

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Brought car in for rear roof defect. Getting fixed under warranty and so far great experience on diagnosis

Brought car in for rear roof defect. Getting fixed under warranty and so far great experience on diagnosis

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Neil, thank you for sharing your feedback with us. We're delighted our team was able to handle your repairs and keep it covered under warranty. We really appreciate you choosing to work with our team, and we look forward to welcoming you back for all your future car needs!

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We’ve been using Pearson Honda for years and wouldn’t trust anyone else with our cars Our service rep, Brian, is always attentive and helpful. I highly recommend them.

We’ve been using Pearson Honda for years and wouldn’t trust anyone else with our cars Our service rep, Brian, is always attentive and helpful. I highly recommend them.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Jamison, thank you so much for recommending our team! It's so great to hear that we've served you so well over the years. We truly appreciate your loyalty to our crew, and we hope to welcome you back for many years to come!

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