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Modern Toyota

(10,787 reviews)
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Sales hours: 9:00am to 8:30pm
Service hours: 7:30am to 6:00pm
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Sales Service
Monday 9:00am–8:30pm 7:30am–6:00pm
Tuesday 9:00am–8:30pm 7:30am–6:00pm
Wednesday 9:00am–8:30pm 7:30am–6:00pm
Thursday 9:00am–8:30pm 7:30am–6:00pm
Friday 9:00am–8:30pm 7:30am–6:00pm
Saturday 9:00am–5:30pm 8:00am–4:00pm
Sunday Closed Closed
2026 consumer dealer award
View 7 awards
2026 consumer dealer award 2025 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award

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New (888) 568-3513 (888) 568-3513
Used (877) 722-6170 (877) 722-6170
Service (336) 793-0460 (336) 793-0460

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About our dealership

This seller has been on Cars.com since February 2008.
WELCOME TO MODERN TOYOTA
Modern Toyota in Winston Salem NC treats the needs of each individual customer with paramount concern. We know that you have high expectations and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!
Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory schedule a test drive and investigate financing options.
Experience the Modern Difference

Service center

Phone number (336) 793-0460

Service hours

Monday
7:30am–6:00pm
Tuesday
7:30am–6:00pm
Wednesday
7:30am–6:00pm
Thursday
7:30am–6:00pm
Friday
7:30am–6:00pm
Saturday
8:00am–4:00pm
Sunday
Closed

Meet our employees

Reviews

(10,787 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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I found this staff to be and informative about the car styles I want to buy

I found this staff to be and informative about the car styles I want to buy

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
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By far The Best buying experience we have ever had!! Our experience with Darrin, our sales rep was amazing! We have a new friend!! And the Service Department has been wonderful to work with! Always so professional and courteous and they get us in and out in no time!! Highly recommend Modern Toyota without reservation!! We love our Crown!! Fit for a Queen!! :)

By far The Best buying experience we have ever had!! Our experience with Darrin, our sales rep was amazing! We have a new friend!! And the Service Department has been wonderful to work with! Always so professional and courteous and they get us in and out in no time!! Highly recommend Modern Toyota without reservation!! We love our Crown!! Fit for a Queen!! :)

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for your wonderful review, Joey! We’re thrilled to hear that your experience at Modern Toyota was the best you’ve ever had. It’s great to know Darrin made such a positive impact, and we appreciate your kind words about our Service Department as well. Enjoy your new Toyota Crown—it’s truly a remarkable vehicle! Looking forward to seeing you again soon! The Modern Toyota Team

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I've bought three Tacomas from Modern Toyota. I've had great experiences with the sales, service, and parts departments. I highly recommend Modern Toyota.

I've bought three Tacomas from Modern Toyota. I've had great experiences with the sales, service, and parts departments. I highly recommend Modern Toyota.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for your amazing review, Ralph! We’re thrilled to hear that you’ve had great experiences with our sales, service, and parts departments while purchasing three Toyota Tacomas. Your recommendation means a lot to us and we look forward to assisting you again at Modern Toyota! The Modern Toyota Team

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Bought my car with no pressure and hype. Service is never a problem. Will get nect car here

Bought my car with no pressure and hype. Service is never a problem. Will get nect car here

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for your wonderful review! We're thrilled to hear that you had a positive experience purchasing your car at Modern Toyota without any pressure. Our team is dedicated to providing excellent service, and we're glad to know you felt that during your visit. We look forward to assisting you with your next car! Best, The Modern Toyota Team

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I always go to Modern Toyota on Peters Creek Parkway for all my car services, and the staff is very friendly and helpful. Also, the place is always clean and neat.

I always go to Modern Toyota on Peters Creek Parkway for all my car services, and the staff is very friendly and helpful. Also, the place is always clean and neat.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for your wonderful review, Romany! We truly appreciate your kind words about our friendly staff and the cleanliness of our facility. It's great to hear that you consistently choose Modern Toyota for your car services. Looking forward to seeing you again on your next visit! Best, The Modern Toyota Team

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I purchased my Toyota 4 runner sr5 here in 2018. I still bring it here for service. They are reasonable and honest. I recommend 10/10.

I purchased my Toyota 4 runner sr5 here in 2018. I still bring it here for service. They are reasonable and honest. I recommend 10/10.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We're so grateful for your wonderful review! We are glad to hear that you chose Modern Toyota for your Toyota 4Runner SR5 purchase and continue to trust us for your service needs. Your recommendation means a lot to us and we look forward to seeing you again next time! The Modern Toyota Team

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Great service and on time, clean waiting area, nice people, I would recommend coming to check it out

Great service and on time, clean waiting area, nice people, I would recommend coming to check it out

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for taking the time to share such a wonderful review! We appreciate your recommendation and are glad to hear you had a great experience at Modern Toyota. Our team works diligently to maintain a clean environment and provide excellent service. If you have any suggestions or recommendations on how we can improve your experience in the future, we’d love to hear them. We look forward to seeing you again next time! The Modern Toyota Team

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Service is always great. Organized and courteous service every time. It has a very functional business center in the waiting area that has been crucial when I need to wait for service.

Service is always great. Organized and courteous service every time. It has a very functional business center in the waiting area that has been crucial when I need to wait for service.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for your wonderful review! We are happy to hear that you've consistently experienced great service at Modern Toyota. It's great to know that our business center has been helpful during your wait. We appreciate your feedback and look forward to seeing you again for your next service! The Modern Toyota Team

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Even though there was a mix up they still helped me out thank you so much!

Even though there was a mix up they still helped me out thank you so much!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for your kind words, Jalen! We're glad to hear that we could assist you despite the mix-up. Your satisfaction is important to us at Modern Toyota. We appreciate your support and invite you to visit us again soon! Best, The Modern Toyota Team

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Extremely disappointing experience with Modern Toyota and Finance Manager Charlie Simpson. I was purchasing a specific truck and had already gone through the financing process. At Charlie’s request, I completed and signed the business credit application, provided additional financial information, unfroze my Equifax report, and authorized the credit inquiries. By Saturday, we had worked on the deal practically until the end of the business day. Southeast Toyota Finance (SETF) approved the loan, and Charlie provided me in writing with the APR, term, down payment, and monthly payment. We were essentially at the final stage of the transaction. The dealership was closed Sunday. On Monday morning, Charlie told me another customer was looking at the truck. I immediately confirmed that I was ready to complete the purchase and could come from Charlotte the following morning between 10–11 AM to inspect the truck, sign the remaining documents, and take delivery. I also offered to complete available financing documents electronically in advance. A few hours later, Charlie informed me that the truck had been sold to the other customer. What I find unacceptable is that throughout this entire process, nobody ever offered me the opportunity to place a deposit or told me that one was necessary to secure the truck. Had they asked for a deposit, I would have paid it immediately. Instead, I provided my personal and business financial information, authorized credit inquiries, received lender approval, and was ready to purchase — and the dealership sold the vehicle without first giving me an opportunity to secure it. I understand that a dealer does not have to hold a vehicle indefinitely without a deposit. But I was never offered that option. One phone call or email would have been enough. I now have hard inquiries on my credit report from financing a vehicle that Modern Toyota sold to somebody else after my financing had already been approved. For anyone questioning this review: I have retained the complete written email correspondence documenting the entire timeline, including the financing approval, Charlie’s message about the other customer, my immediate confirmation that I was ready to complete the purchase, and his subsequent message that the truck had been sold. And to Modern Toyota management: please don’t respond with the standard “contact us so we can make this right.” You had the opportunity to make it right while the transaction was happening. The truck is sold and the hard inquiries are already on my credit report. Based on my experience, I cannot recommend Modern Toyota. I would advise anyone considering buying here to secure the vehicle in writing before allowing this dealership to run your credit. After this experience, I would not trust Modern Toyota with another transaction.

Extremely disappointing experience with Modern Toyota and Finance Manager Charlie Simpson. I was purchasing a specific truck and had already gone through the financing process. At Charlie’s request, I completed and signed the business credit application, provided additional financial information, unfroze my Equifax report, and authorized the credit inquiries. By Saturday, we had worked on the deal practically until the end of the business day. Southeast Toyota Finance (SETF) approved the loan, and Charlie provided me in writing with the APR, term, down payment, and monthly payment. We were essentially at the final stage of the transaction. The dealership was closed Sunday. On Monday morning, Charlie told me another customer was looking at the truck. I immediately confirmed that I was ready to complete the purchase and could come from Charlotte the following morning between 10–11 AM to inspect the truck, sign the remaining documents, and take delivery. I also offered to complete available financing documents electronically in advance. A few hours later, Charlie informed me that the truck had been sold to the other customer. What I find unacceptable is that throughout this entire process, nobody ever offered me the opportunity to place a deposit or told me that one was necessary to secure the truck. Had they asked for a deposit, I would have paid it immediately. Instead, I provided my personal and business financial information, authorized credit inquiries, received lender approval, and was ready to purchase — and the dealership sold the vehicle without first giving me an opportunity to secure it. I understand that a dealer does not have to hold a vehicle indefinitely without a deposit. But I was never offered that option. One phone call or email would have been enough. I now have hard inquiries on my credit report from financing a vehicle that Modern Toyota sold to somebody else after my financing had already been approved. For anyone questioning this review: I have retained the complete written email correspondence documenting the entire timeline, including the financing approval, Charlie’s message about the other customer, my immediate confirmation that I was ready to complete the purchase, and his subsequent message that the truck had been sold. And to Modern Toyota management: please don’t respond with the standard “contact us so we can make this right.” You had the opportunity to make it right while the transaction was happening. The truck is sold and the hard inquiries are already on my credit report. Based on my experience, I cannot recommend Modern Toyota. I would advise anyone considering buying here to secure the vehicle in writing before allowing this dealership to run your credit. After this experience, I would not trust Modern Toyota with another transaction.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Valery, we’re sorry that this experience left you frustrated and disappointed. We understand that, after going through the financing process and receiving an approval, learning that the vehicle was no longer available was extremely frustrating. We also understand your concern regarding the timeline. While the process may have felt lengthy from your perspective, purchasing a vehicle under a company/LLC name can require additional steps and documentation, and those steps can take time to complete. Throughout this process, the RAM remained available for sale. As a dealership, we do not place a vehicle on hold while a financing or purchase process is still being completed. On Monday, our Finance Manager communicated that another customer was also looking at the vehicle. By the time we received confirmation that you were ready to move forward, the other customer was already further along in the purchasing process, and the vehicle had been sold. We understand your frustration and recognize that, from your perspective, the opportunity to purchase this particular RAM was lost before you had the chance to complete the remaining steps. While we cannot change the fact that the vehicle was sold, we stand by our policy that vehicles remain available for sale until a purchase is completed and that we do not hold vehicles during the financing process. If you are still looking, we would be happy to help locate a similar RAM 2500 that fits your needs Our intent was never to mislead you regarding the status of the vehicle or the purchasing process. Best, The Modern Toyota Team

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