It has been said that when you live by the sword, there’s every likelihood you’ll expire via the same weapon.
In the auto industry, the analogy seems to aptly describe the situation at Hyundai, which made 265,000 people sit up and take notice in 1987 when the unknown South Korean automaker offered consumers an “under $6,000” alternativeto the “under $4,000” Yugo, which proved to be overpriced.
The last time the public was so captivated by a car, the vehicle was built in the U.S. and the name was easier to pronounce-the Model T.
That was then and this is now, and in 1992 Hyundai sold only 108,549 cars. Despite a five-year plan aimed at improving quality... Read More