New and used 2025 Ford F-150 Lightning trucks for sale near Soquel, CA

I was happy with the car i bought! Raul the one that help me explain well in all my options i had plus i got to test drive the ones that got my attention.

They got my truck in on a moments notice so I could leave on a scheduled trip. Many thanks, Jerry

I was searching for an Ecosport on Cars.com and found an awesome deal at Watsonville Ford. I live 400 miles away, so I was wary of bait and switch which some dealers practice. But, we negotiated a deal and arranged financing online, I flew into san Jose (about 50 minutes away), they had a nice young man pick me up, I test drove the vehicle I was buying to the dealership. The paperwork was waiting for me, I was in and out of the dealership in less than an hour. No games were played, the process could not have been easier. I would feel very comfortable buying from them again.

Sales person, Manny Garcia was genuine when talking with him. He was nice and professional with my interaction with him. I recommend seeing Manny Garcia if you are looking to purchase a vehicle.

Great staff! They help me all the way through! They found what I wanted and got it for me! Best dealer I have ever been to! Extremely happy!

The fuel injector went out on my 2019 F150. This is an employee-driven vehicle and I needed to get it back on the road fast, or we'd miss serving clients. Because I have an extended warrantee, the repairs were fully covered. Northbay is down a couple service people, as one of their longtime people just retired, and it's hard to find qualified people to hire in our small city. But they escalated my truck, and got it done in a couple days. It was driving beautifully after that. Marcus, my contact, is awesome at customer service. He is great in person - goes beyond. And, he is also a great texter, and kept me apprised of developments. Thanks Marcus, you are a pleasure to do business with!

Great experience. Tony O'Doherty was very friendly and helpful. Would definitely buy from him again.

Imad Mashni & the North Bay Ford team were fantastic! Helpful, courteous, and made buying my car a breeze. Highly recommend!

I had a great completely online buying experience with Morgan Monticue! He's an excellent communicator and a nice guy. He went out of his way to share additional videos of the car I was interested in. I requested a nearby auto repair shop perform a pre-purchase inspection. No problem! He arranged that inspection. He also communicated with the car transport company that picked up the vehicle I bought. He did an excellent job! Chris H. Tempe, AZ

I originally reached out online looking for a used Kia EV that was showing up on their website. I got an immediate response from Josh and was able to set up a test drive right away. Josh was great during the visit to the office and the test drive, with ABSOLUTELY ZERO pressure, which is one of my pet peeves. We decided to complete the purchase at that time, and other than sort of a long wait to meet with Finance, it was a smooth transition. Amir in Finance made the process fast and easy--electronic signatures really make the process fly along!--and he was very clear with his explanations of what we were signing and why. Also zero pressure on the extended warranty and service contracts. By the time we were done signing the car was ready for us. Overall, a really pleasant experience from top to bottom.