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Uh, Yeah, About That 2021 Ford Bronco Reveal … How’s July?

ford bronco r prototype 03 angle  black  desert  dynamic  exterior  front  off road  red  white jpg Ford Bronco R Prototype | Manufacturer image

The wait to officially see the 2021 Ford Bronco — the return of the iconic nameplate on an ostensibly off-road-focused challenger to the Jeep Wrangler — is almost over. Again … probably … hopefully. Like it did with nearly everything else scheduled in recent months and for the foreseeable future, the ongoing COVID-19 pandemic delayed the Bronco’s original debut, scheduled for the spring.

Related: 2020 Ford Bronco: 3 Things the Off-Road Race Prototype Tells Us About the SUV-to-Be

Mike Levine, product communications manager for Ford, confirmed the coming debut via Twitter but played coy in the replies when asked about the related, smaller Bronco Sport.

There are no details yet about how the Bronco will make its debut — its press preview earlier this year was canceled, as were both the 2020 New York and Detroit auto shows. (Many manufacturers have taken to revealing new models digitally.)

The all-new Bronco is one of the most hotly anticipated new vehicles entering the market, having been rumored for years before Ford announced its return in 2017. Since then, rumors, spy photos and leaked details have only served to further increase the hype.

In 2019, Ford entered a prototype race truck based on the Bronco, the Bronco R, in the legendary Baja 1000. While it didn’t finish the grueling off-road race, the Bronco R provided hints about the impending production model’s looks and even used parts derived from, or similar to, what the production Bronco will offer.

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Be sure to check back with Cars.com for any further developments ahead of the 2021 Bronco’s long-awaited debut and for all the details about it once Ford reveals them.

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Road Test Editor
Brian Normile

Road Test Editor Brian Normile joined the automotive industry and Cars.com in 2013, and he became part of the Editorial staff in 2014. Brian spent his childhood devouring every car magazine he got his hands on — not literally, eventually — and now reviews and tests vehicles to help consumers make informed choices. Someday, Brian hopes to learn what to do with his hands when he’s reviewing a car on camera. He would daily-drive an Alfa Romeo 4C if he could.

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