2018 Ford EcoSport Starts at $20,990

CARS.COM — When Ford’s new EcoSport goes on sale in early 2018, it will be priced in the thick of the subcompact SUV competition, running from less than $21,000 with destination for the base trim level, called the EcoSport S, to a little more than $30,000 for an options-packed EcoSport SES or Titanium, the top two trims.

Related: 2018 Ford EcoSport Review: First Impressions

Ford posted EcoSport pricing on its online configurator. Standard features on the S include 16-inch aluminum wheels, Bluetooth, steering-wheel audio controls and a 4.2-inch dashboard screen with the soon-to-be-required backup camera. Higher trim levels get more body-colored exterior trim and chrome door handles inside, plus foglights and LED headlight accents, roof rails, automatic climate control, a moonroof, a 110-volt household outlet and an 8-inch touchscreen with Ford’s Sync 3 multimedia system. Load up a Titanium and you can get leather, a power driver’s seat, keyless access with push-button start, rain-sensing wipers, a heated steering wheel and B&O Play premium audio.

That’s an impressive list of premium features for a subcompact SUV given the price spread remains comparable to rivals like the Chevrolet Trax and Honda HR-V. The Jeep Renegade’s sub-$20,000 starting price still makes it the bargain of the bunch, but a loaded Renegade can spiral into the mid-$30,000s.

Some competitors charge extra for an automatic transmission, but it’s standard on the EcoSport. Front-wheel-drive models have a turbocharged (EcoBoost) 1.0-liter three-cylinder that makes 123 horsepower and 125 pounds-feet of torque — but be sure to call it Eeko-boost on your Echo-Sport, as Ford does. (Intuitive, no?) Get all-wheel drive, and the EcoSport pairs with a 2.0-liter normally aspirated four-cylinder that makes 166 hp and 149 pounds-feet of torque.

Editor’s note: This post was updated on Sept. 6, 2017, to reflect power ratings on the 2.0-liter engine from Ford.