It feels like new electrified pickup trucks are starting to appear every few months, making it easy to forget there’s still a huge segment of the buying public out there that needs workhorse trucks with big internal-combustion engines and frames rated for towing your house off of its foundation if need be. That’s why Ford still makes and sells tens of thousands of Super Duty pickups every year, and why it’s likely to continue to do so thanks to a freshening the company delivered for the 2023 model. It’s not an all-new Super Duty — in fact, it’s really not even all that different — but as Ford has successfully done for decades, it’s listened to its customers and made subtle updates and changes to keep its loyal base coming back for more. With the new ‘23 Super Duty, Ford once again looks set to do just that.
A Familiar Look
Ford insists on keeping certain design elements in play with the Super Duty, allowing it to be instantly recognizable to truck fans. The round wheel arches and dip of the beltline at the front window to help visibility with those massive sideview mirrors are a given. The rest of the truck gets a slight update for ‘23, bringing the face in line with much of the rest of the F-Series lineup and even resembling the next-generation Ranger pickup. Suffice it to say that the Ford looks as good as it ever has yet still provides a lot of customization for owners to get exactly the cab and bed style they want.