2024 Toyota Tacoma Trailhunter: Can It Go Over It, Under It and Through It?
Fans of the bestselling Toyota Tacoma should be used to waiting in suspense. Not only has the pickup not seen a redesign since the 2016 model year, but Toyota has recently teased several photos of the all-new 2024 Tacoma while remaining tight-lipped on nearly all the details. The latest teaser is for a new overlanding-oriented model dubbed the Tacoma Trailhunter.
Related: Toyota Teases Next-Gen 2024 Tacoma, and Not a Decade Too Soon
The Trailhunter trim — not to be confused with the current Tacoma Trail Special Edition — was first revealed for the Tundra Concept at the 2022 Specialty Equipment Market Association Show. The concept showcased a set of straight-from-the-factory features and third-party accessories that could make it into future Trailhunter vehicles: an exclusive roof rack, underbody skid plates, bumpers, lighting, a rooftop tent and a unique suspension.
The full-size Tundra was the first to wear the Trailhunter compass badge in concept guise, but now it appears that the mid-size Taco will be the first to offer the trim in production form. While Toyota provides few details on the new variant, a pair of photos reveal a unique bumper and tow hook sourced from aftermarket accessory company, ARB, along with headlights bearing the Trailhunter name.
“Trailhunter trucks will come straight from the factory equipped to meet the needs of overlanding enthusiasts,” said Lisa Materazzo, group vice president of Toyota Division Marketing in a statement. “These trucks will be developed in-house by our engineering teams and will be the most capable OEM overlanding solutions designed to meet Toyota’s legendary quality, durability and reliability standards.”
According to Toyota, the Trailhunter will be the most off-road-capable variant when it arrives on the 2024 Tacoma. That title currently belongs to the TRD Pro badge offered on the Tacoma and Tundra pickups and the Sequoia and 4Runner SUVs. It remains to be seen if the Trailhunter trim will proliferate on all of these vehicles in the coming years, but the upcoming Tacoma will offer the first glimpse at the capability, features and styling that shoppers can expect from the new adventure-oriented badge.
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