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Hyundai Pay In-Vehicle Payment Service Debuts in 2024 Kona

hyundai kona limited 2024 exterior oem 19 jpg 2024 Hyundai Kona Limited | Manufacturer image

Are you tired of all of the small tasks that clog your day? Would getting out the door in the morning be easier if someone or something else could put food in your mouth for you — or at least put socks and shoes on your feet? Then Hyundai has the answer for you in the 2024 Kona. No, it won’t put your socks on, but with the introduction of Hyundai Pay, the brand’s new in-vehicle payment service, owners of the 2024 Kona can now pay for parking through the SUV’s touchscreen.

Related: Redesigned 2024 Hyundai Kona Starts at $24,435

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Through a partnership with Parkopedia, a company that helps drivers find available parking, owners can identify open parking spots and their prices, navigate to a spot and handle payment, all through the Kona’s touchscreen display or via the Bluelink connected car services app. Hyundai Pay will spread across the automaker’s lineup through model-year updates and, where possible, over-the-air updates.

The tech involves more than just storing your credit card number on the vehicle’s infotainment system. The data are safeguarded through a process called tokenization that’s utilized by services like Apple Pay and Google Pay. As Hyundai explains it, tokenization “[replaces] card account details with a unique digital identifier, or token, that keeps data from being compromised.”

Depending on where you live, a parking solution may seem trifling or it may be the greatest relief since your last new pair of socks. But parking is just the beginning: Carmakers are exploring in-car payments, and many more companies are figuring out new uses for such systems (including fuel, tolls and refreshments).

How hard is it, really, to swipe your card through the meter or find the nearest payment kiosk? OK, maybe using the car as a credit card does make more sense than taking the person out of the car, taking the wallet out of their pocket and taking the card out of the wallet. Not all frontiers appear great at first glance, but you’ve got to dip your toes in before you appreciate just how vast the ocean is.

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