Hyundai's Holiday Deals Nothing to Write Home About

Hyundai has been one of the major success stories of 2010. Major product introductions such as the 2010 Tucson, 2011 Sonata and the recently unveiled 2011 Elantra have helped the automaker grow by 23% so far this year. But for consumers, Hyundai’s success means the automaker doesn’t have too many discounts to speak of.

Hyundai’s financing deals this holiday season are particularly dismal compared with its Japanese and American competitors. Typically, you’d see a few models with 0% financing, but the lowest from Hyundai is 0.9% for a 2010 Veracruz. Overall, most vehicles get financing deals ranging from 2.9% to 4.9% for 60 or 72 months.

Customer cash is relegated to Hyundai’s dead or slow-selling models. The 2010 Sonata, which is becoming hard to find, has $2,500 cash back. The 2010 Accent has $2,000 cash back, and the discontinued 2010 Elantra has $1,500 to $2,500 cash back. Hyundai is offering customer loyalty cash on some models, such as the 2011 Sonata, which can be combined with other offers.

Hyundai has been known for offering cash back on most models, but each new model it releases tends to trump the competition on content and sticker price. Those two factors seem to be enough to woo customers.

Many low lease options are available compared with the fewer cash-back deals. The amount of money needed to put down is a bit high compared with others for this time of year, however. The just-on-sale 2011 Equus already has a lease deal at an eye-catching $739 a month, while $199 a month for a 2011 Sonata 2.4 GLS trim is attractive only for those who are OK with leasing.

Overall, if you’re looking for bargain basement deals this season, they’re not at Hyundai. For detailed information continue reading below:

Special Financing Rates – 0.9% to 3.9% for up to 60 months and 1.9% to 4.9% for up to 72 months – on following models:

• 2010-2011 Accent, plus $1,000 customer cash 
• 2010-2011 Elantra 
• 2010-2011 Elantra Touring 
• 2010-2011 Sonata 
• 2010 Azera 
• 2010-2011 Genesis Coupe/Sedan 
• 2010-2011 Tucson 
• 2010-2011 Santa Fe 
• 2010 Veracruz 
• 2011 Equus 

Customer Cash-Back Offers

• 2010 Accent (includes “blue” base): $500-$2,000 
• 2011 Accent (includes GL base) $500-$1,500 
• 2010 Elantra Touring: $1,000-$1,500 
• 2011 Elantra Touring: $500 
• 2010 Elantra: $1,500-$2,500 
• 2010 Genesis Coupe: $0-$1,000 
• 2010 Sonata: $2,500 
• 2010 Azera: $500 
• 2010 Santa Fe: $1,000-$1,500 
• 2011 Santa Fe: $1,000-$1,500 
• 2010 Veracruz: $1,500  
• 2011 Veracruz: $1,000 

Customer Loyalty Cash

• 2010-2011 Azera: $1,500 
• 2010 Elantra: $1,500 
• 2011 Sonata: $500 
• 2010-2011 Genesis Coupe: $1,000 
• 2011 Equus: $1,000 

Special Lease Deals  

• 2010 Elantra: $159 a month for 24 or 36 months, $1,999 due at signing  
• 2011 Elantra Touring: $199 a month for 36 months, $1,999 due at signing  
• 2011 Sonata: $199 a month for 36 months, $2,399 due at signing  
• 2010-2011 Tuscon: $259 a month for 36 months, $2,499 due at signing  
• 2011 Genesis Coupe: $259 a month for 36 months, $2,699 due at signing  
• 2010 Genesis Sedan: $399 a month for 36 months, $2,298 due at signing  
• 2011 Genesis Sedan: $399 a month for 36 months, $2,698 due at signing 
• 2011 Equus: $739 a month for 36 months, $4,999 due at signing