Competes with: Jaguar I-Pace, Tesla Model X, and the forthcoming Audi e-tron SUV and BMW iX3
Looks like: A softer version of the latest Mercedes-Benz GLC with a rear end borrowed from the 2019 Lincoln Nautilus
Drivetrain: An electric motor on each axle for all-wheel-drive capability with a combined 402 horsepower and 564 pounds-feet of torque; power comes from an 80-kilowatt-hour battery under the floor with an estimated 200 miles of driving range
Hits dealerships: 2020 for the U.S.
It’s been a long time coming, but the end has finally begun for Tesla’s sole ownership of the luxury SUV market. Jaguar rolled out its impressive I-Pace this summer, and it’s due on sale this month. Audi began production this week of its e-tron SUV, which will have a delayed introduction in San Francisco on Sept. 17. BMW has an iX3 on the way. And in Stockholm today, Mercedes unveiled the production version of its EQC electric SUV, which it immodestly bills as “the Mercedes-Benz of electric vehicles.”
Related: 2019 Jaguar I-Pace First Drive: Pace Car for Fun in an Electric SUV
The new SUV also launches EQ as an electric sub-brand for Mercedes-Benz. It says the line will grow to 10 EQ electric vehicles by 2025, building on the new electric platform developed first for the EQC.
Exterior
In a design theme Mercedes calls “Progressive Luxury,” the EQC is very close to the Generation EQ concept unveiled at the 2016 Paris Motor Show, minus some of the fanciful show-car details. It also has a strong family resemblance to the brand’s latest gasoline models. This is overall a softer, less sculpted cousin of Mercedes’ GLC-Class SUV, which comes in gasoline and plug-in hybrid variants.
The front features a version of the brand’s signature grille, but it’s integrated with a big, winged unit along with swept-up adaptive LED multibeam headlights. A standard LED band across the top of the grille connects the headlights, and the grille’s big three-point star lights up. A similar band connects the LED taillights in a horizontal unit that gives the rear a decided resemblance to that of the 2019 Lincoln Nautilus. A single side character line sweeps up into the fender, continuing afterward in the rear bumper.
Like many other Mercedes models, the EQC offers myriad styling options, including an AMG exterior design package that adds a black-panel grille with twin chrome blades, a piano-black grille surround, a “jet-wing” front bumper design, a more aggressive rear bumper and wheels up to 21 inches in diameter; the standard wheels start at 19 inches.
Interior
If you’re a fan of the design and technology in Mercedes-Benz’s current interiors, the EQC won’t disappoint. The upholstery has quilted stitching, while rose-gold trim — an EQ-specific detail — accents other areas. Rose gold is currently a trendy jewelry finish, but it remains to be seen whether it will look dated in a few years.
And, yes, as in other new Mercedes models, a single glass panel dominates the dashboard, with unified twin 10.25-inch widescreens – one for the configurable instruments, the other for multimedia and control functions. The brand’s well-designed MBUX (Mercedes-Benz User Experience) system powers the interface, which you can operate through the big center touchscreen, a center-console touchpad or thumbable steering-wheel touch buttons. Alternately, you can use the natural-language voice control with learning capability by saying “Hey, Mercedes” and giving a command.