The auto industry has its share of bad names, and we’re not talking bad car names. No, these are bad industry names: drivetrains, technologies or trim-naming schemes that leave car shoppers scratching their heads, rolling their eyes or just plain laughing. Our editors racked their heads for the choicest bungles, and here are our top 10. Some are marketing missteps; others are engineer speak that marketers should have rescued.
The Worst Auto-Industry Name