CARS.COM — During the reveal of the 2018 Volkswagen Atlas R-Line Appearance Package at the 2017 North American International Auto Show, Volkswagen CEO of North America Hinrich J. Woebcken hinted at how the Atlas will be priced. Volkswagen's pricing, according to Woebcken, will soon start to be more in line with competing vehicles rather than command a higher price as VW traditionally has. The Atlas is a reflection of that strategy and will start around $30,000 and top out around $48,000.
A $30,000 starting price puts it at the heart of the mid-size three-row SUV segment. A 2017 Honda Pilot starts at $31,495 (all prices include destination), the 2017 Ford Explorer at $32,605 and the 2017 Hyundai Santa Fe at $31,695. Volkswagen's price premium has typically come with higher-quality interiors and more refined ride quality than competitors, and they're traits we hope Volkswagens don't lose with more aggressive pricing goals.
Stay tuned for more detailed Atlas pricing closer to when the three-row SUV goes on sale in spring 2017.