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You're a Beautiful, Unique Snowflake ... Shouldn't Your Maserati Be, Too?

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Despite not having a new vehicle to debut at the 2019 New York International Auto Show, Maserati will still bring some wow to the show with the debut of its One of One personalization service and a new woven leather interior for the Levante, the latter once again using the skills of Italian luxury fashion house Ermenegildo Zegna as it has in other Maseratis.

Related: More New York Auto Show Coverage

One of One

A “celebrity” will take delivery of their completely personalized Levante GTS on April 17. The One of One service allows for customers to create a unique vehicle to their tastes, whether that involves a special paint color, interior material or other facet of the vehicle’s design. Maserati says the One of One program will be available in North America in “the near future.”

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Pelletessuta Interior

The woven leather, or Pelletessuta, interior uses Nappa leather yarn to create a woven pattern on the door panels, seatbacks and bottoms. The process was developed by Ermenegildo Zegna and can most commonly be found on the fashion house’s footwear and accessories. The interior will be available on “multiple models,” according to Maserati, in the spring of 2020.

Stay tuned for more coverage of the 2019 New York International Auto Show as we hit the show floor to bring you everything you need to know.

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Road Test Editor
Brian Normile

Road Test Editor Brian Normile joined the automotive industry and Cars.com in 2013, and he became part of the Editorial staff in 2014. Brian spent his childhood devouring every car magazine he got his hands on — not literally, eventually — and now reviews and tests vehicles to help consumers make informed choices. Someday, Brian hopes to learn what to do with his hands when he’s reviewing a car on camera. He would daily-drive an Alfa Romeo 4C if he could.

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