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Principle Toyota in Memphis

(2,052 reviews)
Visit Principle Toyota in Memphis
Sales hours: 8:30am to 7:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 8:30am–7:00pm 7:00am–6:00pm
Tuesday 8:30am–7:00pm 7:00am–6:00pm
Wednesday 8:30am–7:00pm 7:00am–6:00pm
Thursday 8:30am–7:00pm 7:00am–6:00pm
Friday 8:30am–7:00pm 7:00am–6:00pm
Saturday 8:30am–6:00pm 7:00am–5:00pm
Sunday Closed Closed
2025 consumer dealer award
View 7 awards
2025 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award
New (877) 657-5566 (877) 657-5566
Used (877) 661-5102 (877) 661-5102
Service (901) 466-2290 (901) 466-2290

Reviews

(2,052 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Principle Toyota in Memphis from DealerRater.

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2018 Rav4

Principle Toyota has friendly, responsive and helpful sales staffs. They assisted us (me and my wife) to make our purchase as convenient as possible. This resulted in the highest degree of our satisfaction. I give the highest credit to Ms April Haynie who patiently explained all the details and helped us to find the best car fitting our interests, expectations, and our budget. This won't be our last purchase from the Principle Toyota, and I recommend this dealership as a perfect place to get the best Toyota cars in the Memphis area.

Rating breakdown (out of 5):
  • Customer service 4.0
  • Buying process
  • Quality of repair 4.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Principle Toyota is the Jam!

I had a great experience with Principle Toyota. Their entire staff was super friendly and responded quickly to my internet request for more information. April Haynie did a tremendous job of assisting me in the buying process. This is the third vehicle our company has purchased from Principle Toyota and we will definitely be back for more!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.

2018 Toyota Corolla

April was very helpful and knowledgeable and I would definitely go back to principle Toyota based on my experience! The people were so friendly and helped me in whatever area I needed!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.

I recommend Edwin!

his communications skills are excellent. I hate waiting and wondering when my car will be ready. Edwin keeps me informed and calls me as soon as it's ready. 5 Stars for Edwin!

Rating breakdown (out of 5):
  • Customer service 3.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.

Performance Toyota - Jimmy Rooker, Salesperson

" We would give Jimmy 6 Stars if we could!! " My husband and I were in the market for a SUV so we went to Principle Toyota. Jimmy Rooker took the time to give us all of our options of purchasing used verses new and was in no way pushy what-so-ever. We ended up purchasing a brand new Highlander XLE that I LOVE!!!. He even took the time to make sure I knew how everything worked and was set up properly as far as connecting the blue tooth with my phone, etc. In addition, he went another mile and scheduled my first service appointment. I highly recommend giving Jimmy a call at (901) 758-4040 (P) or (901) 438-0158 (C) to anyone who is looking for a new or used vehicle. It is worth the visit even if you have to drive an hour or more to get there. NOTE: We returned a couple days later to have some additional accessories installed on the vehicle. Again, Jimmy was there to guide me through the process. I met Braxton Humphrey who did the installation. He was very professional and did a great job!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you for the great review! We are blessed to have Jimmy as part of our team. Enjoy your Highlander and please let us know if there is anything else we can do for you.

Bait and Switch

The best thing about the dealership is the free cokes. You would think that with the force feeding of their commercials they would be half way decent. Wrong!!!

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair
  • Overall facilities 3.0
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

David, we hate that you have had a negative experience with us. We would like to improve and to do so, we want to hear your story. Can you please give our General Manager, Todd Lochner, a call at 214-335-7777? Thank you.

Worked hard to make the deal happen.

Poh and the whole management team did a great job, they made it happen and we got the payment we wanted when another dealership couldn’t come close. Thanks everyone at Principle Toyota

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Above and Beyond!

Without going into a lot of boring details, I have to brag on Kayla Bunch and Todd Lochner at Principle Toyota. Mr. Lochner went out of his way to accommodate my needs. Kayla maintained a professional and courteous demeanor during the entire process. She was gracious in understanding the dilemma I was having and what I needed. I will do business with Kayla and Principle Toyota in the future and recommend them to all who read this.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.

Excellent experience in car buying

Had wasted time at other dealers who drug out negotiations. Called this dealer over the telephone and spoke with Eric Morrison. told him what I wanted, and what could he do for me. He called back ten minutes later and I went to Principle Toyota, and closed on a reasonable price. Paper work was fast, and car was readied for delivery. The salesman sat in the car and went over all the features, gave me his card and offer to be of help at any time. This will be a dealership I would recommend, and would certainly return to.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

I Like Principle Toyota

I was not looking forward to a car note at my age but Mr. Rooker relieved my anxiety during the steps to finding a "new" car for me! He was confident, knowledgable, and professional and I LOVE MY CAR! I bought it for my birthday.👍??

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.