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Principle Toyota in Memphis

(2,063 reviews)
Visit Principle Toyota in Memphis
Sales hours: 8:30am to 7:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 8:30am–7:00pm 7:00am–6:00pm
Tuesday 8:30am–7:00pm 7:00am–6:00pm
Wednesday 8:30am–7:00pm 7:00am–6:00pm
Thursday 8:30am–7:00pm 7:00am–6:00pm
Friday 8:30am–7:00pm 7:00am–6:00pm
Saturday 8:30am–6:00pm 7:00am–5:00pm
Sunday Closed Closed
2025 consumer dealer award
View 7 awards
2025 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award
New (877) 657-5566 (877) 657-5566
Used (877) 661-5102 (877) 661-5102
Service (901) 466-2290 (901) 466-2290

Reviews

(2,063 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Principle Toyota in Memphis from DealerRater.

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Good experience good people courteous Nice right to the

Good experience good people courteous Nice right to the point made things the whole process runs smooth

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.

From my first call to resolve a paint issue on my Toyota

From my first call to resolve a paint issue on my Toyota Highlander to my last, David and Seth in the Service Dept made the experience simple and quick. Their communication was on point and I felt at ease. I didn’t need to worry. I left my vehicle and they took care of the rest. I am pleased with the great job they performed.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi, we're happy you found our staff to be so supportive during your experience here at Principle Toyota. Please let us know if there is anything else we can do for you; we are more than happy to help!

Felt like family when you walk in.

Felt like family when you walk in. Friendly knowledgeable staff that realize your time is valuable. No games and straight to the point, easily the fastest I have ever purchased a car. I highly recommend this dealership!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi Jonathan, thank you for taking the time to leave a review for us at Principle Toyota. We're happy we could meet your expectations! If you have any further questions, please give us a call. We're always happy to help!

Was looking to buy a new Toyota Tacoma Trailhunter and

Was looking to buy a new Toyota Tacoma Trailhunter and was dealing with Poh N. over the phone because I live out of state. She was super helpful and knowable and answered all my questions. She was very helpful with the working on a good out the door price. I hope to work with her again on my next purchase.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Hello David, we're happy you found our staff to be so supportive during your experience here at Principle Toyota. We are always more than happy to assist you if anything else comes up. Take care!

In and out pretty quickly.

In and out pretty quickly. Kept abreast of services being performed. Really like that they are very attentive of any problems and concerns you have.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hello, we appreciate you taking the time to leave us this feedback. We hope you have a great day!

Jasper is an excellent representative with a customer

Jasper is an excellent representative with a customer care focus. He has a keep the customer comfortable with automobile decisions that customer has to spend their money on maintaining their car Thanks

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi Winston, thank you for your kind review; we are happy to pass along your comments to the team here at Principle Toyota! Please let us know if there is anything else we can do for you; we are more than happy to help!

Excellent as always.

Excellent as always. They figured out what was wrong quoted me a price, set up a timely appointment for the repair that fit my schedule. Stated they would get me out by a certain time and when a problem occurred showed me the issue got the part and still got me out on time!!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi, thank you again for taking the time to let us know how we did. We hope you have a great day!

It’s TRUE!

It’s TRUE!! I sold my vehicle to Principle Toyota for $1000 more than other dealership offers!!! Cassi N. made the process very easy & fast!!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Hi Tiffany, thank you for taking the time to leave a review for us at Principle Toyota. We're happy we could meet your expectations! We look forward to your next visit! Take care!

This dealership is number one in my book and my salesman

This dealership is number one in my book and my salesman was the best I’ve dealt with keep up the good work Mr. Soni

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Hello, we're happy you found our staff to be so supportive during your experience here at Principle Toyota. We are always more than happy to assist you if anything else comes up. Take care!

At no time could I identify my vehicle in the video sent

At no time could I identify my vehicle in the video sent to me to prove work was completed. Video had no audio and showed images of the shop itself rather than the vehicle and the work that was being carried out. No carwash at the completion of service. Overall?.disappointing experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 3.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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