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Heritage Automotive Center

(70 reviews)
Sales hours: 8:00am to 6:00pm
Service hours: 7:30am to 5:00pm
View all hours
Sales Service
Monday 8:00am–6:00pm 7:30am–5:00pm
Tuesday 8:00am–6:00pm 7:30am–5:00pm
Wednesday 8:00am–6:00pm 7:30am–5:00pm
Thursday 8:00am–6:00pm 7:30am–5:00pm
Friday 8:00am–6:00pm 7:30am–5:00pm
Saturday 8:00am–6:00pm Closed
Sunday Closed Closed
New (931) 593-5910 (931) 593-5910
Used (931) 593-5919 (931) 593-5919
Service (931) 593-5939 (931) 593-5939

Reviews

(70 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Heritage Automotive Center from DealerRater.

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Very easy process from beginning to end.

The staff was very friendly. My sales person was Steve Thompson. I found a car on their website, called and talked to Steve. He was very nice and helpful. Went to look at the car a couple of days later but could not get there until almost closing. Steve had car ready and waiting for me.He even came in on his day off. Loved the car, I test drove and bought the car. Steve and finance stayed an hour after closing. They were great. This is 2nd vehicle I have bought from Heritage and will go there again in the future.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thanks Kelly G for the wonderful 5 star rating. We love to help our customers out no matter if we have to stay late or come on our off day. We know everyone has busy schedule and we don't mind. We are here to help in everyway possible.

Friendly, trustworthy and professional !

I've been a Heritage Automotive customer for years and wouldn't dream of going anywhere else. Professional, friendly, and knowledgeable sales associates. No high-pressure sales team. Love my new 2015 Chevrolet Equinox !

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thanks Beth for the 5 star rating. We pride ourselves on making each and every customer feel special . We wouldn't want our customers to feel anything but excited about a new car purchase.

Professional, Great Personnel

Great professional service and no pressure tactics to buy. We have have bought several vehicles in the past and have never been disappointed with the service or personnel. We drive from Huntsville, AL to buy from this dealership. Service has always been outstanding.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thanks Rusty for the kind words and awesome review !! We are blessed to have loyal customers like you'll !! It means a lot to us that you drive out of state to buy your vehicles from us !! We here at Heritage strive to make every customer experience better than the last one .

Awesome

I bought my first new car from this dealer. Awesome reception. Good friendly service from day one. They were very patient with me when a few hiccups came along. Warm friendly family environment. Keep up the good work. Thank you Dan Carroll. You a awesome human being.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thanks so much Joubert Von Allemann for the wonderful words . Congratulations on your first new car !! We are blessed you let us be apart of the decision making process . Dan treats his customers with honesty and care from start to forever !! Thanks again for taking the time to share your experience .

Heritage GMC worked for me!

I bought a 2013 Sierra from Heritage and it was actually a pleasure doing business with them! Nicole and Steven both helped me out and worked with me on getting the deal that made me feel good. Brent did a good job on getting me the financing (NOTE: Gateway One Finance and Leasing (a.k.a. GOLF) is the company that was used, but they are NOT somebody I'd recommend. Got phone calls AFTER the sell was complete asking questions about employment, references, etc... with insinuations that if I did not call back and provide the answers, the loan would be rejected... I already had the truck at home!). I will probably go back to Heritage for my next car/truck purchase...really a great bunch of folks up there!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Don E. thank you so much for this review! We are so happy that you had a great experience! Our main goal is to make sure our customer is satisfied and has a great experience here at our lot! We are glad we were able to earn your business. We also apologize for any inconvenience G.O.L.F caused you. We will definitely keep this in mind for our future customers. Thanks Don for choosing Heritage to meet your automotive needs and we hope to earn your valued business in the future!! Sincerely, Heritage Automotive

Great Experience!

We had a good buying experience! Actually have done business with them over the years and each time its been different! This purchase on my new 2014 equinox went well! My son is upset cause his pic hasn't made it on the facebook page ....lol.....but overall it was a successful trip to the dealership and we are happy with everything! Buying close to home is a great idea!!!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 3.0
  • Quality of repair 4.0
  • Overall facilities 5.0
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you so much for your review! We take each review seriously at this dealership. We are glad you had an overall good experience and thank you for choosing us as your car dealer. We apologize for the inconvenience of your picture not being posted yet but we now have it on Facebook. Again thank you for all of your business and we look forward to earning your business over the next many years!

PROFESSIONAL, DEPENDABLE, & FRIENDLY!

Just picked up new 2015 truck from the Heritage lot. Have done business with them for many, many years - new, used, and service. Always been able to depend on them to give their best to us. Great business relationship! Stand behind their products!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you so much for choosing us as your car and truck dealer over the past years! We are so thankful to have earned you as a valuable customer and are glad to say you are part of our family here at Heritage! Always feel free to give us a call anytime we can help you with anything! Thank you again for the kind words and we hope to continue to earn your business over the next many years together!

VERY PROFESSIONAL, GREAT TO DEAL WITH!

Just completed another smooth purchase. Can depend on the guys at Heritage to help in any way they can. Have worked with them for many years and have never been let down with their effort, professionalism, and service.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

We are so glad that you had a great experience here at Heritage! Thank you for your business and for making us a part of your family as we have earned you as a valued customer!

Awesome service and sales!

Jake was the best salesperson ever! He listened to what we wanted precisely and delivered exactly what we wanted. We have been to several other dealerships in our area and we were ready to give up on the entire process until we came to Heritage Auto and met Jake. Thank you everyone at Heritage so much!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

We are so glad to see that you had a great experience here at Heritage! Thank you so much for allowing us to earn your business at our lot. We look forward to you being a part of our family and thank you again for letting us meet your automotive needs!

Buying Customer

They have the best in salesman but the poorest in management. The salesman will be assured that a deal will be ok and when the management has so many hidden fees. I ups you total way to high. went back to buy a second truck and management let me leave when we were within 200 of trading and I am a cash customer. Management wont let the sales go through after the nice salesman goes to all the trouble wrighting it thinking it will be a deal.

Rating breakdown (out of 5):
  • Customer service
  • Buying process 1.0
  • Quality of repair
  • Overall facilities 4.0
  • Overall experience 2.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

We have no hidden fees. It is also a very rare occurence that we would let $200.00 stand in the way of gaining a new customer. Perhaps you have mistaken us with another dealer you shopped online???