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Sommer's Automotive

(1,988 reviews)
Visit Sommer's Automotive
Sales hours: 7:00am to 9:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 7:00am–9:00pm 7:00am–6:00pm
Tuesday 7:00am–9:00pm 7:00am–6:00pm
Wednesday 7:00am–9:00pm 7:00am–8:00pm
Thursday 7:00am–9:00pm 7:00am–6:00pm
Friday 7:00am–9:00pm 7:00am–6:00pm
Saturday 7:00am–5:00pm 8:00am–12:00pm
Sunday Closed Closed
2020 state dealer award
View 6 awards
2020 state dealer award 2019 state dealer award 2014 state dealer award
2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award
New (866) 906-4359 (866) 906-4359
Used (877) 837-4750 (877) 837-4750
Service (866) 586-6279 (866) 586-6279

Reviews

(1,988 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Sommer's Automotive from DealerRater.

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2012 Subaru Legacy Purchase

Jeremy was very helpful with our recent Subaru Legacy purchase. We needed something with a lot of headroom and legroom for our tall son. Jeremy recommended the Legacy and our son fit in it with ease and was very comfortable during the test drive. Jeremy and the entire Sommer's staff was very friendly throughout the purchase process. We highly recommend Sommer's.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.

First time buying a Subaru, Lance Wright is amazing

The experience I recently had at Sommers was wonderful. My wife had never bought a new car and wanted to replace her old one with something she'd feel more comfortable in driving through Wisconsin winters. Neither one of us had any experience with Subaru's before so everything about the brand was new for us. After some research we decided on a Subaru Forrester and chose to use the Costco Auto Program. We drove up from Milwaukee and were greeted by a very friendly staff and introduced to our sales specialist, Lance Wright. Lance was such a pleasure to work with and made my wife's first car buying experience a special one. He is so friendly, personable and was willing to work with us to earn our business. Throughout the whole process we felt like we were just spending time with an old friend instead of feeling stressed out about making a big purchase. He was extremely patient and attentive while walking us through the entire process with such class. He even gave my wife a call a few months later to wish her a Happy Birthday. I would HIGHLY recommend visiting Lance Wright at Sommers if you're interested in a Subaru because you'll receive exceptional service and have a tremendous experience. I've even considered paying a visit to Lance and breaking my VERY long ties with another car brand because I was so impressed with the entire experience.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

service dept

Very friendly service personnel at check in and in office. This 20 words thingy is stupid. Please drop this from survey.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Great attitude

Everybody had a great attitude even though it was late on New Years Eve. I'll be back for service and again when it's time for a new truck.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Fabulous

Everything about Sommer's was top notch. Staff, facility, everything. The owners even thanked me for my business directly, and the sales manager and sales team were professional and fun

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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2015 Subaru Forester Purchase

Jeremy Stilb provided us with a relaxing car purchasing experience. He did an outstanding job helping us find the right vehicle for our budget and driving needs. In addition, he offered money saving advice along with a complete explanation of the advantages to the Subaru. When I look for my next vehicle, I have no reason to shop around. I'll stick with Sommers.,

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

2015 Buick Lacrosse

I was very pleased with the service I received with the purchase of my new 2015 Buick Lacrosse. The salesmen and office personnel were very efficient,accommodating and the whole experience was very pleasant.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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GREAT service

I had extremely positive experiences within two days. My iPhone kept losing connection, after about 20 attempts at following the guidance, I couldn't figure out how to reconnect it. I stopped in and one of your salesmen, Dan, came right out and because he had an iPhone knew the tricks that were needed. Also asked if I needed any other assistance. The next day I had my first flat tire ever after 40+ years of driving. I called Sommers and from my first phone call to working with Gary Mortag the experience was incredibly professional and pleasant. A road side assistance truck (Grube's) was at my vehicle within 15 minutes. My tire was changed and the flat taken to Sommers. I promptly received a call that my tire that had less than 700 miles on it, couldn't be saved. I was given a quote and had my new tire installed the next morning. Thanks to Gary and Dan I will sing your praises if anyone asks about auto service and Buick dealerships.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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highly recommend

Great experience Sommer's has high quality vehicles at very competitive prices. My fiancé and I had a great car buying experience. Don is the man! Very dedicated to make sure you get everything you want in your new purchase. First time I have ever purchased a vehicle without any buyer remorse. And Sommer's stands up to their reputation of high customer service and satisfaction. Sommer's was able to offer us the most on our trade in. We had a issue with a check engine light that came on within the first week of owning our new Subaru STI. The problem was not anything any inspection could see coming it just happens and it is a costly fix but Sommer's made sure it was all taken care of and fixed right away and supplied us with a loaner vehicle while we waited to get our car back. And they covered the cost of all parts and labor to make the repairs. Overall very impressed with this dealer and could keep typing how happy I am with this dealer but need to stop at some point. So in conclusion I would never recommend any other dealer to any one for and kind of service they might need.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
1 person out of 1 found this review helpful.

Love My New Car!

I was in the market for an afordable used car. Seth was very knowledgeable and helped me find something in my budget that was also fun to drive. Buying a used car can be a stressful experience. I felt that he was honest and that I could trust that he would stear me in the right direction. Thanks Seth!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.