Ed Morse Sawgrass Auto Mall

Our experience at the dealer was good. The vehicle we were interested in originally was sold by the time we got to the dealer, but our salesman convince us to take a look at another similar vehicle which we liked and eventually purchased.

I just bought my GMC Canyon from Ed Morse GMC, and working with Juan Tabares was the best car-buying experience I’ve had. Juan was friendly, honest, and completely transparent — no pressure, no games, just straightforward answers and a smooth process. The whole team was welcoming and knowledgeable, and unlike many dealerships, there was none of that “pushy salesman” vibe. They focused on clarity, making sure I understood exactly what I was getting and that they understood what I wanted. If you’re shopping here, do yourself a favor and ask for Juan by name. He’s professional, efficient, and will make sure you leave happy.

I recently purchased a GMC Canyon from Ed Morse GMC and had the absolute pleasure of working with Juan Tabares. From the very first moment, Juan stood out for being friendly, straightforward, and transparent. He truly listened to what I was looking for, explained everything clearly, and made sure I felt comfortable and confident throughout the entire process. Like every dealership, the team is eager to sell, but this experience was different. There was none of that “cringe used-car salesman” vibe — no pressure, no fast talking, and no confusion. Instead, Juan and the rest of the staff were knowledgeable, welcoming, and focused on clarity. They made sure I understood exactly what I was getting, and that they understood exactly what I wanted. It’s easy to see why Juan is recognized as one of Ed Morse GMC’s top sales consultants. He’s professional, efficient, and genuinely cares about his customers. The entire dealership staff was equally friendly and helpful, making this one of the smoothest vehicle purchases I’ve ever experienced. If you are considering a new vehicle, I strongly recommend asking for Juan Tabares by name. He’ll make sure you leave confident, clear, and happy with your purchase.

Horrible! I had a great sales person Mr. Kazi at Ed Morse Cadillac. Unfortunately, his manager Paul has a complete disregard for female customers, Paul failed to close the deal in mid August on a 2025 Lyriq, which now he gets to keep collecting bird poop in the lot, as 2026 models arrive. He spoke over the female client, addressed her husband, failed to acknowledge that the future owner and client was an executive female with excellent credit. As he kept addressing my spouse, I reminded Paul that the vehicle was going to be for his female client, she was the sole guarantor, yet he continued to be disrespectful and was told 6 times "that's not his (husband's) car". I walked away extremely upset. If this is the manager, a pompous arrogant who fails to close a perfect deal, then I see Ed Morse heavily stocked on 2025 models while 2026 makes a debut in September. I recommend training for Paul, the manager that failed to close the deal. Perhaps the numbers for the Sawgrass location should be evaluated and now losses should make sense.

Nitai was so awesome, friendly, provided lightning fast service, unbeatable quality and professionalism for my car buying experience

The people were friendly . They had what I wanted and worked with me on my payment and used incentives to help me get into the car I wanted.

From the sales team, finance, all the way to management everyone was amazing! I would highly recommend Ed Morse to anyone wanting to purchase a vehicle.

The worst car buying experience I ever had. Started off rough and several things seemed shady and unfortunately I decided to still buy the car and the finance person Noah added on a warranty I never asked for or was even told about. I did not consent for this to be added and only noticed when I saw my loan online and the numbers were significantly higher than what I agreed to. They also need to do a better job checking the cars before offering them for sale. I drove nearly 4 hours each way to get the car and had to come back because 2 of the tires had nails in them and had a leak. Super unprofessional and extremely shady dealership that deserves an audit in finance to hopefully save future or existing customers that have been scammed like me.

Everyone was extremely friendly and very professional! They listen to our needs and gave us exactly what we wanted at a fair price. I wouldn’t hesitate to use them again in the future!

Salesman did such a phenomenal job helping me out picking the right car for the right price! I highly recommend this dealership!