New cars for sale near Fort Atkinson, WI

Samantha was incredibly polite, knowledgeable, and efficient! She listened to my wants and desires and lead me right to the vehicle I was wanting. She did not try to oversell me which is extremely important to me. She earned my trust and business! I’m not sure I’ll ever buy a vehicle from somebody else ever again! I’d recommend her to anybody! Thank you for being awesome!

Great car i love my cx-90, there is plenty of room for my kids with that 3'd row of seats. I love the features driving this car makes me feel like i am in a space ship, and with the adaptive cruise control and lane assist I hardly even have to drive!

Once again, we are extremely happy with our repeat business with Jeremy Weathers and Boucher VW. They never let us down.

This is our second Durango. We had our first one many years ago. We now have 5 grandchildren and needed MORE room. We decided to go back to the Durango and so glad we did. It's a smooth ride. It has lots of room, cup holders, heat and air all the way to the back, and USBs available!

I have bought 4 vehicles from Russ Darrow, three from this dealership. You can’t beat them anywhere else! They are fair and truly listen to your needs.

Nice vehicle. We purchased new...price was one reason why compared to other vans. Our old vehicle was a Town & Country, this vehicle has some pleasant surprises. Better power and a better ride. Handling & response are very good, not clumsy like some vans. Great safety features throughout the vehicle. Things I don't like... the power rear side flare windows are gone and there isn't as much storage . In order to get better storage, you have to upgrade to higher end models. No overhead storage panel in some models. I certainly don't like the fact that there is no spare tire anymore but I know that the car industry is moving that way, which is just a cost saving measure for them. Door protection side strips have disappeared - they used to just be a standard item but now, are an "option", which is pretty lame. Roof pillars tend to cause more obstruction in my view as I'm driving but the Pacifica has alert safety features that are helpful. Information screen is pretty easy on Chrysler. Overall, its a nice vehicle.

I used John Bridgman to buy a used Accord. The transaction was actually rather enjoyable. I was apprehensive buying from a dealer other than Honda but quickly realized that these people are fair to deal with. The dealer finance rep treated me good too. He explained the optional warranty and it makes a lot of sense to me so I am covered for the power train stuff until I hit 125,000 miles. That'll take me years. I endorse John.

Traded in my big full size SUV and got a 2025 XRT in Green and it was the best decision ever. A month later and I still love this car so much. It’s comfortable to drive. I feel safe in it. It drives like a dream (although I wish they would do away with the start to stop.) There is so much room for the stroller and everything that comes along with having kids.

While I did not end up purchasing a vehicle here (I was in the market for a Subaru). I would absolutely recommend them. They let me know when one of the cars I was interested in sold since I was driving from out of town. They also were very up front with pricing options and financing options. I worked mainly with Cameron and Eric. If you’re in the market for a VW car I would absolutely recommended making your purchase here.

After having a very rough experience with the last dealership, Johnny and Ed made this a walk in the park. Car buying is always something I like to avoid but after this time, I will be sure to spread the word, this IS the dealership when looking for a new vehicle.

Gabriel Espada was amazing to work with. We had brought my 1 year old with us and Gabriel was extremely patient and easy going. Great experience and would highly recommend. Thank you

Very professional dealership. Jeremiah was wonderful to work for and not pushy towards the sale. I bough a used vehicle but it was in nearly perfect condition. Will definately be looking to purchase antoher jeep from them.

It gets better than average gas mileage. The inline 6 twin turbo has all the power I need for towing and cruising. I bought it for room in the seats for traveling long distances. The info screen is large and easy to read.

Very friendly staff and helped us out with all questions we had. Easy to work with. Clean facility and easy to find our way around. Very accommodating for us and our kids while we picked out a vehicle

I ordered a 2023 Genesis G70 through Boucher Hyundai of Janesville and it was a smooth and easy process! I worked with Oneida Acosta for 4 months while I waited for the car to arrive and she was very responsive and know all the details of where my car was at. And when I got it, she knew every detail of the car! I had a great experience and would highly recommend them!

This is a great vehicle. It’s really spacious, drives beautifully, and is very comfortable. The exterior and interior look high end and there are so many features! It’s an affordable option for anyone looking for an SUV with a third row.

We had a fledgling salesperson who was very nice but did not have much if any knowledge about Subaru vehicles. He never offered us to take a test drive nor did he share anything about features in the Outback. Luckily we already own a Forester so we had more working knowledge of Subaru vehicles than the salesperson. The salesperson?s support staff did keep us apprised of progress of the sale along the way.

I love this car. I never thought I would want a Subaru, but I needed an all wheel drive, and this car drives smoothly and has all of the features I was looking for.

We have been doing business with Frank Boucher since 2016 and we are always treated with kindness and respect. They have always met our needs for us and our family, as well as, quick service. Not to mention their excellent customer service and support. The only place we purchase or trade in our cars. Highly recommended so stop in and check them out!

Work was done in a timely manner. The final price was actually lower than the quoted estimate. Staff was friendly and accommodating.

Comfortable and so very pretty!! I put on many miles a day and the gas mileage has been great. This was a great decision on a great car.

After speaking with the General Manager, Jeff Mazer, it wasn't the dealership so much as it was the finance manager (who is no longer employed there). While this practice was done, it was NOT the dealership that employed the tactic. The dealership took measures to rectify the situation by terminating the employee and sending a check for the whole amount of the protection plan ($3,250) to my lien holder. It took some work and yes, I am still a bit butt hurt, but I will continue to be a customer here.

So far my Outback Wilderness has been a very exceptional car and affordable, for what you get I would expect the price to be a lot higher, it is definitely powerful enough.

Just bought a 2002 Mazda 626 LX. Had DJ as my salesman and he was great. He was informative about the cars he showed me and picked the perfect car for my budget and the situation I was using it for. Came and looked at a car on a saturday, filled out the paper work on monday, and drove away with it on tuesday. Gave me a good price for the car and trade in, and even agreed to give me a new radio deck for my car so i could have a aux port for no extra cost.

So tired of people saying this car is under powered. Base 4cyl has plenty of power to go through mountain passes and whatever else you need. If you want to make up for your insecurities, maybe this isn’t that car for you. I see a Mustang or F-150 in your future. Put your foot to the floor and it moves, like it should. Drive like a sane person and it rewards you at the pump. Safest cars on the road too!

Not pushy. Listened to our needs. Patiently explained features. Willing to negotiate. Had one glitch but they were able to clear it up to our satisfaction.

I have a family of 5 and this car offers everything we need. The seats are comfortable all the way around. My teenager has had no complaints even when he has to sit in the 3rd row. We have gone on several long trips and there have been no issues. Even the way it operates in winter is impressive. I feel safe even on the snowiest roads.

Nice hellcat red eye jeep Chrysler ram good drive suspension engine and supercharger. Great exhaust 6 seconds on track and review 5 star safety rating

Great service, everyone was very accommodating and patient with me. They took the time to make sure I understood everything from the car and all its features to my maintenance options and finance options. Made the process very relaxed and enjoyable.

Have only had it a few weeks, but thi pickup with the 3.0 Hurricane SO, is so much more refined compared to my last 4 Hemis. Way more power!

Awesome buying experience working with Robyn and TJ my finance guy. Great staff and dealership! I keep coming back car after car and will recommend East Madison Toyota to anyone!

I highly recommend skipping other Mazda dealers in the area and visiting Gordie Boucher Mazda of Janesville. I made the drive down from Madison and couldn’t be happier with my experience buying a new car. They truly make you feel like your business and time is valuable to them. As a salesman, Ron was fantastic to work with. The car I wanted was at another location and they quickly coordinated delivery in only a few hours. He was with me from start to finish ensuring that all my questions were answered and concerns were addressed. Everyone was friendly and seemed genuinely invested in making the sale go smoothly. I scheduled the installation of some accessories and the service manager came into the showroom to introduce themselves and congratulate me on the purchase. There were so many small touches from everyone throughout the buying process that I can’t say enough good things about! I don’t really leave reviews, but when my expectations are exceeded I do feel the need to spread the word. If you’re in the Madison area, I can assure you that Janesville is worth the drive!

Contacted them over email since I was so far away. They were quick to respond to my multiple inquiries. Negotiated a price with them but ended up buying something else locally.

When I first drove this truck I fell in love with it. I am recommending this truck to everyone I know. It’s got great power and it is comfortable. It rides surprisingly smooth.