New and used 2025 Subaru Forester for sale near Athol, MA

We purchased a Subaru Legacy from Subaru of Keene. Our salesperson Rob Laflamme was wonderful. He was very knowledgeable, helpful and kind. He listened to what we were looking for, answered all of our questions and matched us with the right car. If you’re looking for a Subaru and you want a salesperson who is friendly without being “pushy”, who listens to what you want rather than trying to just sell you any vehicle, go to Subaru of Keene, and ask for Rob.

I've had my 2025 Subaru Forester for a little less than a month. Pros: Smooth ride, comfortable seats, good sight lines out the windows, spare tire. Cons: Cost of extras already installed that I didn't want, duplicate control options for some items .

This is the second purchase I made from Bob Waite. That should say it all. He provided me with the necessary information and let me make my own decisions. He was not pushy, he responded right away whenever I reach out to him with any questions. He found what I was looking for at a fair price. I was in and out of the dealer whiten 2 hours. These people do not play games for profit. Very fair!!!

I love my forester!! The only complaint is the driving assist sensors don't work with a steering wheel cover (leather), and the adaptive cruise control is too sensitive. Other than those 2 things literally everything else is perfect.

Adam Zinn and Jason Kennedy made leasing my new crosstrek a wonderful experience. I felt safe, informed, respected, and very happy. I recommend Subaru of Keene to anyone who seeks a professional no hassle no hard sales tactic experience. My partner will also buy his next Subaru there and even though there are Subaru dealerships closer to us we will continue our we hope long relationship with Jason and Adam. I am over the moon with my beautiful new car and feel compelled to share Adam and Jason’s expertise and kindness with the universe. Thank you Jason and Adam and everyone at Subaru if Keene who made this an exceptional experience for me. Nora L. Greenfield, MA

We have had our new Subaru Forester for two months now. We find we love it more every day! The mfg. goes the extra mile in making sure a person is fully satisfied with the auto. I think it is one of the best values on the market. We purchased the Premium trim level and got every accessory we wanted and more. It is a very sharp looking SUV and exceedingly easy to operate all the options. I would say it's one of the best automobiles we ever purchased. It took until age 81 to purchase a foreign made auto, and gladI did!!

I would return and buy another car from Brattleboro Subaru and would advise my friends to do the same. Stephanie Ross , our sales rep. guided us through the whole process (which got bumpy at times) with skill and grace. She went out of our way to help. I love the new car.

Robert Laflamme ~ Sales specialist was amazing ! He got me the car i asked for and was very personable throughout the process. I will definitely continue to go thru Subaru of Keene for all future car needs and ask for Robert !

Buying a car from North end Subaru is like visiting with friends. This is our 3rd Subaru purchased there. They are always friendly, honest and trustworthy. Working with Mike Pinto, who sold us our first car was friendly and professional. Our salesman was Greg Nuorimo who sold us our second and third cars was patient, flexible. He makes you feel comfortable, he won’t pressure you, which is why he gets repeat customers. Mike Sparks in financing was incredibly helpful. Customer service and prices are hard to beat. Thank you for helping us make this pleasant and comfortable.

Evan April helped me purchase a car and I was very happy with the whole experience! Evan was very helpful while test driving and creating the offer, once the purchase was complete, he sat in the car and explained all of the features to me. I have purchased at other dealerships where I was handed the key with no explanation of any feature, this was great service and much appreciated! Everyone at the dealership was helpful and considerate. I have not been in for service yet but expect that it will be a good experience as well!

Friendly & competent. Both sales and service departments are terrific! Communication is excellent in both sales & service. Website to schedule servicing is easy to use. I've worked with Ian in Sales and Morgan in Service over the years and have thoroughly enjoyed the experience.

Bob in his role was very cordial and patient explaining the intricates of the car that we were interested in. Tom in his role was cordial, patient and went above and beyond to meet our several needs in the process. He displayed impeccable tolerance, patience and knowledge.

I recently sold my Subaru Legacy here. Having done business with them before, be it for buying an extended warranty or all my service needs, I knew they are great to work with. My recent experience confirmed that, yet again. The entire process was really smooth right from the word go. Jason Kennedy and Adam Zinn were honest, upfront and very easy to work with. I recommend them wholeheartedly!

Customer service people are kind and professional. He explained well what they were going to do. When I was waiting, he came to let me know the inspection was not performed even it expired. So that was good to know and they did it too.

Great process as usual! I will always shop here. I know that I will enjoy my new car. Great salesmen in Billy/Ian. Aleays a fine experience.

Outstanding! After decades of negative experiences at other dealerships throughout Western Mass, this was the only one I can honestly say was 100% positive throughout the whole process. Our salesperson, Brian Kane, was so knowledgeable, respectful and patient. He ensured we were happy and comfortable both in the showroom and during our test drive. The price offered was detailed and very fair, after a substantial discount provided by Subaru. We also were provided with 3.9% financing for 72 months with the explicit ability to accelerate our payments. The biggest surprise was from Lisa in the Finance Department. She was so pleasant, thorough and knowledgeable, answering all our questions about each service offered respectfully. We were never made to feel uncomfortable, a first in my car buying experience from any other finance department. There really appears to be something to the Subaru Family approach. I highly recommend Brian, Lisa, and Steve Lewis Subaru -- soon to be known as Balise Subaru of Hadley. I hope and trust the same atmosphere is maintained under the new name.

I visited Steve Lewis Suberu and David did a really great job helping me buy a new car . I would recommend both the dealership and David.