Cars.com 2017 Data Finds Offline Events Drive Online Trends
CARS.COM — Nearly 2 billion. That’s the number of minutes car shoppers spent on Cars.com properties from Jan. 1 through Nov. 27, 2017, according to Cars.com data. That’s the equivalent of 33 million hours, or 1.4 million days, or 3,800 years.
As 2017 comes to a close, we’ve analyzed Cars.com’s real-time behavioral data to determine where shoppers are spending their time while they research and shop for their next car.
Related: Latest Car-Buying Advice
And just what brands garnered all that time and attention from car shoppers on Cars.com? Ford dominated car shoppers’ attention, coming in at No. 1. It was followed closely by Chevrolet in second place, Toyota in third and Jeep in fourth, with Honda rounding out the top five.
Based on site activity, Cars.com shoppers love pickup trucks. The top three shopped vehicles in 2017 were the Ford F-Series, Chevrolet Silverado and Ram pickups.
To find out how 2017’s key moments like the Women’s March in January, the Super Bowl in February, the solar eclipse in August and Hurricane Harvey in September affected online shopping at Cars.com, watch the video above.
The trends in Cars.com’s 2017 Year in Review were gathered by analyzing impressions of new- and used-car inventory pages, page views and searches on Cars.com between Jan. 1 and Nov. 27, 2017, for the total new- or used-car shopper activity.
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