Ford

Ford is the mass-market brand of Ford Motor Co., which also sells luxury vehicles under the Lincoln name. As cars have fallen out of favor with many shoppers, SUVs are now the bulk of Ford's lineup, which includes the compact Escape, three-row mid-size Explorer and full-size Expedition. Ford also revived its Bronco nameplate on an SUV aimed directly at the Jeep Wrangler, as well as a smaller Bronco Sport that shares its underpinnings with the Escape.
The F-Series pickup truck line, which includes the F-150 and Super Duty, has been a top seller for many years, and the company made a big splash with the introduction of the all-electric F-150 Lightning variant. The Ranger returned for 2019 with mid-size dimensions and was joined for 2022 by the Maverick, a front-wheel-drive-based compact pickup that offers a four-cylinder hybrid powertrain.
Ford made a big step into the EV market with the genre-bending Mustang Mach-E SUV, and the beloved Mustang coupe got a substantial revamp for 2024.
Ford Lineup
All models
EVs
SUVs
Pickup Trucks
Vans
Coupes
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$39,6552025 Ford Explorer
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$38,4652024 Ford Edge
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$36,4952025 Ford Mustang Mach-E
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$37,9952025 Ford Bronco
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$47,7802025 Ford F-150 Lightning
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$57,0252025 Ford Expedition
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$38,4002025 Ford Escape PHEV
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$47,4002025 Ford Transit-150
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$56,4002025 Ford Transit-350
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$59,4552024 Ford F-450
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$46,5952025 Ford F-350
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$37,4502025 Ford F-150
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$29,9952025 Ford Bronco Sport
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$48,4002025 Ford Transit-250
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$51,0002025 Ford E-Transit
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$28,4002025 Ford Escape
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$61,1502025 Ford Expedition Max
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$26,9952025 Ford Maverick
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$31,9202025 Ford Mustang
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$45,3002025 Ford F-250
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$33,0802025 Ford Ranger
Ford incentives
Bonus cash $1,000 Ford US Retail Customer Cash v2Stand alone cash on Ford Transit-150 2025 Base Cargo VanSee details Expires 03/31/2025EV offer $1,000 Ford US EV Public Charging Credit (FPP Alt.)Electric Vehicle Credit on Ford F-150 Lightning 2025 XLT Crew Cab Pickup TruckSee details Expires 03/31/2025Bonus cash $1,000 Ford US Tesla Competitive Conquest Bonus CashConquest bonus cash on Ford Mustang Mach-E 2025 Premium SUVSee details Expires 03/31/2025Bonus cash $1,000 Ford US Ford Retail Order Bonus Cash Certificate - 32108Direct Mail bonus cash on Ford Edge 2024 SE SUVSee details Expires 03/31/2025Bonus cash $1,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288Best cash offer on Ford Ranger 2025 Lariat Extended Cab Pickup TruckSee details Expires 03/02/2025Bonus cash $4,000 Ford US RCL Renewal Direct OfferBest cash offer on Ford F-250 2025 XL Extended Cab Pickup TruckSee details Expires 03/31/2025Bonus cash $1,500 Ford US UAW Member OfferBest cash offer on Ford Mustang 2025 EcoBoost ConvertibleSee details Expires 12/31/2025Bonus cash $1,500 Ford US UAW Member OfferBest cash offer on Ford Maverick 2025 LARIAT Crew Cab Pickup TruckSee details Expires 12/31/2025Bonus cash $2,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288Best cash offer on Ford Expedition Max 2025 Platinum SUVSee details Expires 03/02/2025Bonus cash $1,500 Ford US UAW Member OfferBest cash offer on Ford Escape 2025 Active SUVSee details Expires 12/31/2025Bonus cash $1,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288Best cash offer on Ford Transit-250 2025 Base Cargo VanSee details Expires 03/02/2025Bonus cash $1,500 Ford US UAW Member OfferBest cash offer on Ford Bronco Sport 2025 Heritage SUVSee details Expires 12/31/2025Bonus cash $1,500 Ford US UAW Member OfferBest cash offer on Ford F-150 2025 XL Crew Cab Pickup TruckSee details Expires 12/31/2025Bonus cash $2,500 Ford US Ford ICI Truck Owner Direct Offer v2Best cash offer on Ford F-350 2025 King Ranch Crew Cab Pickup TruckSee details Expires 03/31/2025Bonus cash $1,500 Ford US UAW Member OfferBest cash offer on Ford F-450 2024 XLT Regular Cab Pickup TruckSee details Expires 12/31/2025Bonus cash $1,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288Best cash offer on Ford Transit-350 2025 XLT Cargo VanSee details Expires 03/02/2025Bonus cash $1,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288Best cash offer on Ford Transit-150 2025 Base Cargo VanSee details Expires 03/02/2025Bonus cash $1,500 Ford US UAW Member OfferBest cash offer on Ford Escape PHEV 2025 Base SUVSee details Expires 12/31/2025Bonus cash $4,000 Ford US RCL Renewal Direct OfferBest cash offer on Ford Expedition 2025 Active 4x4 SUVSee details Expires 03/31/2025Bonus cash $4,000 Ford US RCL Renewal Direct OfferBest cash offer on Ford F-150 Lightning 2025 Pro Crew Cab Pickup TruckSee details Expires 03/31/2025Bonus cash $1,500 Ford US UAW Member OfferBest cash offer on Ford Bronco 2025 Base SUVSee details Expires 12/31/2025EV offer $7,500 Ford US EV RCL CashElectric Vehicle Credit on Ford Mustang Mach-E 2025 Premium SUVSee details Expires 03/31/2025Bonus cash $1,000 Ford US Ford Retail Order Bonus Cash Certificate - 32214Best cash offer on Ford Edge 2024 ST SUVSee details Expires 03/31/2025Bonus cash $1,500 Ford US UAW Member OfferBest cash offer on Ford Explorer 2025 Active 4WD SUVSee details Expires 12/31/2025
Browse Ford competitors
Ford expert reviews

2024 Ford F-150 Lightning Quick Spin: Flash Forward


2025 Ford Explorer Review: Still Fun, Still Flawed

Ford expert videos




Ford news
All current models
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Ford Explorer
Discontinued models
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Ford Shelby GT350R -
Ford Aerostar -
Ford E350 Super Duty -
Ford Aspire -
Ford Club Wagon -
Ford Sedan Police Interceptor -
Ford Contour -
Ford Fusion Energi
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Ford Escort -
Ford Shelby GT350 -
Ford EcoSport -
Ford Focus -
Ford Explorer Sport Trac -
Ford Probe -
Ford Crown Victoria -
Ford Excursion -
Ford Fusion Hybrid -
Ford C-Max Energi -
Ford Escape Hybrid -
Ford LTD -
Ford E150 -
Ford Flex -
Ford Thunderbird -
Ford Festiva -
Ford Fiesta -
Ford Tempo -
Ford Five Hundred -
Ford Freestar -
Ford Transit Connect -
Ford E350 -
Ford ZX2 -
Ford Focus RS -
Ford Focus Electric -
Ford Utility Police Interceptor -
Ford C-Max Hybrid -
Ford Shelby GT500 -
Ford Taurus -
Ford Taurus X -
Ford Focus ST -
Ford Van -
Ford E250 -
Ford GT -
Ford Freestyle -
Ford Windstar -
Ford Explorer Sport -
Ford Fusion -
Ford Expedition EL