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Ford

Ford is the mass-market brand of Ford Motor Co., which also sells luxury vehicles under the Lincoln name. As cars have fallen out of favor with many shoppers, SUVs are now the bulk of Ford's lineup, which includes the compact Escape, three-row mid-size Explorer and full-size Expedition. Ford also revived its Bronco nameplate on an SUV aimed directly at the Jeep Wrangler, as well as a smaller Bronco Sport that shares its underpinnings with the Escape.

The F-Series pickup truck line, which includes the F-150 and Super Duty, has been a top seller for many years, and the company made a big splash with the introduction of the all-electric F-150 Lightning variant. The Ranger returned for 2019 with mid-size dimensions and was joined for 2022 by the Maverick, a front-wheel-drive-based compact pickup that offers a four-cylinder hybrid powertrain.

Ford made a big step into the EV market with the genre-bending Mustang Mach-E SUV, and the beloved Mustang coupe got a substantial revamp for 2024.

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Ford incentives

  • Bonus cash
    $1,000 Ford US Retail Customer Cash v2
    Stand alone cash on Ford Transit-150 2025 Base Cargo Van
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    Expires 03/31/2025
  • EV offer
    $1,000 Ford US EV Public Charging Credit (FPP Alt.)
    Electric Vehicle Credit on Ford F-150 Lightning 2025 XLT Crew Cab Pickup Truck
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    Expires 03/31/2025
  • Bonus cash
    $1,000 Ford US Tesla Competitive Conquest Bonus Cash
    Conquest bonus cash on Ford Mustang Mach-E 2025 Premium SUV
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    Expires 03/31/2025
  • Bonus cash
    $1,000 Ford US Ford Retail Order Bonus Cash Certificate - 32108
    Direct Mail bonus cash on Ford Edge 2024 SE SUV
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    Expires 03/31/2025
  • Bonus cash
    $1,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288
    Best cash offer on Ford Ranger 2025 Lariat Extended Cab Pickup Truck
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    Expires 03/02/2025
  • Bonus cash
    $4,000 Ford US RCL Renewal Direct Offer
    Best cash offer on Ford F-250 2025 XL Extended Cab Pickup Truck
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    Expires 03/31/2025
  • Bonus cash
    $1,500 Ford US UAW Member Offer
    Best cash offer on Ford Mustang 2025 EcoBoost Convertible
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    Expires 12/31/2025
  • Bonus cash
    $1,500 Ford US UAW Member Offer
    Best cash offer on Ford Maverick 2025 LARIAT Crew Cab Pickup Truck
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    Expires 12/31/2025
  • Bonus cash
    $2,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288
    Best cash offer on Ford Expedition Max 2025 Platinum SUV
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    Expires 03/02/2025
  • Bonus cash
    $1,500 Ford US UAW Member Offer
    Best cash offer on Ford Escape 2025 Active SUV
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    Expires 12/31/2025
  • Bonus cash
    $1,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288
    Best cash offer on Ford Transit-250 2025 Base Cargo Van
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    Expires 03/02/2025
  • Bonus cash
    $1,500 Ford US UAW Member Offer
    Best cash offer on Ford Bronco Sport 2025 Heritage SUV
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    Expires 12/31/2025
  • Bonus cash
    $1,500 Ford US UAW Member Offer
    Best cash offer on Ford F-150 2025 XL Crew Cab Pickup Truck
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    Expires 12/31/2025
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    Best cash offer on Ford F-350 2025 King Ranch Crew Cab Pickup Truck
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    Expires 03/31/2025
  • Bonus cash
    $1,500 Ford US UAW Member Offer
    Best cash offer on Ford F-450 2024 XLT Regular Cab Pickup Truck
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    Expires 12/31/2025
  • Bonus cash
    $1,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288
    Best cash offer on Ford Transit-350 2025 XLT Cargo Van
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    Expires 03/02/2025
  • Bonus cash
    $1,500 Ford US Reacquired Vehicles (RAV) Exclusive Cash Reward - 32288
    Best cash offer on Ford Transit-150 2025 Base Cargo Van
    See details
    Expires 03/02/2025
  • Bonus cash
    $1,500 Ford US UAW Member Offer
    Best cash offer on Ford Escape PHEV 2025 Base SUV
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    Expires 12/31/2025
  • Bonus cash
    $4,000 Ford US RCL Renewal Direct Offer
    Best cash offer on Ford Expedition 2025 Active 4x4 SUV
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    Expires 03/31/2025
  • Bonus cash
    $4,000 Ford US RCL Renewal Direct Offer
    Best cash offer on Ford F-150 Lightning 2025 Pro Crew Cab Pickup Truck
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    Expires 03/31/2025
  • Bonus cash
    $1,500 Ford US UAW Member Offer
    Best cash offer on Ford Bronco 2025 Base SUV
    See details
    Expires 12/31/2025
  • EV offer
    $7,500 Ford US EV RCL Cash
    Electric Vehicle Credit on Ford Mustang Mach-E 2025 Premium SUV
    See details
    Expires 03/31/2025
  • Bonus cash
    $1,000 Ford US Ford Retail Order Bonus Cash Certificate - 32214
    Best cash offer on Ford Edge 2024 ST SUV
    See details
    Expires 03/31/2025
  • Bonus cash
    $1,500 Ford US UAW Member Offer
    Best cash offer on Ford Explorer 2025 Active 4WD SUV
    See details
    Expires 12/31/2025

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Ford expert reviews

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See all Ford expert reviews

Ford expert videos

2025 Ford Mustang GTD Spirit of America Up Close: USA! USA!
What’s the Best Full-Size Pickup Truck of 2024?
2024 Ford F-150 Lightning: Likes and Dislikes
2025 Ford Bronco Up Close: Same Capability, Now More Affordable
See all Ford expert videos

Ford news

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