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Infiniti Celebrates Detroit Past With Concept for Its Electric Future

Infiniti Detroit auto show concept.jpg Infiniti Detroit auto show electrified crossover concept | Manufacturer image

Infiniti will celebrate its 30th birthday, as well as the forthcoming birth of its electric future, with a new crossover design concept at the 2019 North American International Auto Show in Detroit.

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The Nissan luxury brand, which had its global launch with the Q45 sedan at the 1989 Detroit auto show, also will showcase a new electric vehicle platform. Infiniti has said that from 2021 onward, it will be an entirely electrified brand, with battery electric cars and serial hybrids using its “e-power” technology that combines an electric motor with a range-extending gasoline engine generator.

Infiniti released a shadowy teaser of the Detroit-bound concept, which it calls a crossover but looks like a sleek and sporty coupe; perhaps it’s at least a hatchback. The teaser shows super-slim LED headlights and a large grille shape with a lit outline, logo and Infiniti name. It also has large and prominent wheel arches and large show-car wheels.

“The concept car we will show in Detroit is the beginning of a new era for Infiniti and an illustration of where we want to go with the brand. Electrification and other new technologies have given us the opportunity to evolve our design philosophy,” said Karim Habib, the brand’s executive design director.

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Infiniti’s latest futuristic electric concept follows the Q Inspiration sedan shown in Detroit in January and the racecar-inspired, single-seat Prototype 10 shown in August. It says the new designs reflect the proportions, interior space and technology that take advantage of what electrified platforms can offer.

“The industry is at a technological inflection point,” said Roland Krueger, Infiniti’s chairman and global president. “As such, Infiniti has a compelling vision as a luxury challenger brand to bring a full portfolio of beautifully designed electric vehicles to customers around the world. We will focus on developing the full portfolio of e-power and EVs.”

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