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Kia Sketches Out Plan to Draw Millennial Buyers With All-New Small SUV

Kia has released the first sketch of a future small SUV that will be sold globally, which seems like an out-of-order step considering the March debut of the SP Signature SUV concept at the 2019 Seoul Motor Show. The drawing looks remarkably similar to the concept with some moderate exaggerations common in concept sketches.

Related: Kia Signature Concept Portends Future Global Small SUV

Hyundai’s recent debut of the Venue small SUV leaves Kia without a comparable model — if you don’t count the Soul — and it seems likely that this new, as-yet-unnamed SUV will be similar in size and target market.

In Kia’s own words:

“With a modern and urbane design, inspired by the 2019 Kia SP Signature Concept, the SUV will stand apart from rivals by matching the unique preferences and needs of the millennial generation. The robust design character of a traditional SUV coexists with sophisticated exterior design details, such as its long hood, a strong, sophisticated character line on the front bumper, and sharp lines pressed into the bodywork. Its strong shoulder line, matched with a glasshouse which tapers towards the rear of the car, as well as rear bumper with a metallic muffler effect, lends the compact SUV an air of understated sportiness.”

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Byung Chul Juh, head of Kia Styling, also promised that the SUV will have “a wide range of features and technologies that are universally suited to younger buyers in markets around the world.”

Kia says the SUV will be fully revealed in the summer and will go on sale in Korea in late 2019 with other markets to follow “soon after.”

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