Wagoneer or Vaporware? Jeep’s Grand Plans for Grand Wagoneer Seem Real, at Least

Jeep Wagoneer badging teaser Jeep teaser image

Jeep posted images of what appears to be the resurrected Grand Wagoneer, an erstwhile SUV that could signal the brand’s first three-row model since the Commander ended its tour of duty a decade ago. One image shows the last three letters of an all-caps nameplate — “NEER” — with an American flag stamped afterward. The other image shows a starter button, encamped on what appears to be a dashboard outcropping with a blurred center console in the background.

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The images could signal either the Wagoneer or Grand Wagoneer — both are expected to come — but an Aug. 10 tweet by Jeep, which conspicuously chooses its words — “Grand” and “Coming Soon” — suggests this is the latter.

It’s about time. If cars were movies, the Grand Wagoneer has endured a run-up of “Avatar 2” proportions.

Automotive News originally quoted the late Sergio Marchionne, then CEO of Jeep parent Fiat Chrysler Automobiles, promising in early 2011 that the Grand Wagoneer would bow two years later. (It wouldn’t be FCA’s only three-row SUV, mind you, as the Dodge Durango has a third row.) Come 2013, Reuters reported that the Grand Wagoneer was slated for 2014. Three years after that, Automotive News quoted Marchionne as saying Jeep would have a Grand Wagoneer and a regular Wagoneer. In 2018, the newspaper reported that years of delays, production constraints and design debates shelved the SUV’s original concept — as a six-figure, unibody competitor to Land Rover’s Range Rover — for a pair of conventional, truck-based SUVs.

Two years later, we have yet to see full details, but today we have at least some. Stay tuned for more.

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