What’s the Best New-Car Deal for Black Friday 2023?


From a day of giving to a day of taking, Thanksgiving to Black Friday is one of the wildest holiday transitions of the year. As it is with other presents, though, so it goes with vehicles: Greater inventory, according to J.D. Power, means that shoppers have a greater chance to score on incentives, which are also up — but only, as our research indicates, with certain brands. Read on for the details.
Related: Here Are the 10 Cheapest New Cars You Can Buy Right Now
2023 Hyundai Santa Fe Hybrid

- Factory discount: $2,500
- Approximate price after savings: $35,000-$41,000
- Approximate factory savings: 6%-7%
- Offer ends: Nov. 30
Hyundai’s Santa Fe is getting a dramatic makeover for 2024, so it makes sense that the South Korean automaker would want to move its outgoing units in order to clear the way for incoming inventory. Such is the case with the Santa Fe Hybrid in particular, which sees $2,500 off in most markets we surveyed. Shoppers interested in financing rates instead see 0% for 60 months. Both offers end as November closes.
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Shop the 2023 Hyundai Santa Fe HEV near you

2023 Jeep Compass

- Factory discount: $0-$3,404
- Approximate price after savings: $30,500-$45,500
- Approximate factory savings: 0%-10%
- Offer ends: Nov. 30
If you’ve been in the market for a vehicle at a discount long enough, you’ll be familiar with the next few vehicles on this list. First up is Jeep’s Compass, which suits SUV shoppers and also comes at a hefty discount thanks to up to 10% off most trims in the market we surveyed. From the Latitude trim on up, finance savings of 10% off can be had. As with Hyundai’s offers, all such deals under the Jeep banner run through Nov. 30.
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2023 Ram 1500

- Factory discount: $0-$5,985
- Approximate price after savings: $34,000-$70,500
- Approximate factory savings: 0%-15%
- Offer ends: Nov. 30
Next is the Ram 1500 pickup truck, which we’ve long held in high esteem for its opulent interior and suitable drivability. Now through the end of the month, it also turns out you can get the truck at a steep discount: As with other brands under the Stellantis automaker’s umbrella, Ram is also offering up to 15% off certain trims and configurations in the markets we surveyed. Financing ranged from 2.9% for up to 72 months up to 3.9% for up to 60 months in certain markets. All such offers run through the end of November.
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Editor’s Choice: 2023 Jeep Grand Cherokee

- Factory discount: $1,000-$6,199
- Approximate price after savings: $35,000-$76,000
- Approximate factory savings: 1%-15%
- Offer ends: Nov. 30
We liked the Jeep Grand Cherokee enough to award it our Best SUV of 2023, and if you’re in the market for a two-row (or three-row, for deals also exist on the Grand Cherokee L) SUV, now is the ideal time to shop for this vehicle in particular. Through the end of November, Jeep is offering up to 15% off certain trims in some regions we surveyed; alternatively, financing of 2.9% for up to 36 months or 5.9% for up to 72 months can also be had.
More From Cars.com:
- Here Are the 10 Cheapest New SUVs You Can Buy Right Now
- Here Are the 10 Cheapest Pickup Trucks You Can Buy Right Now
- Inventory Shortage Update: Should You Wait to Buy a Car?
- Should I Buy a New or Used Car?
- What Car Should I Buy?
Related Video:
Cars.com’s Editorial department is your source for automotive news and reviews. In line with Cars.com’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of Cars.com’s advertising, sales and sponsored content departments.

Patrick Masterson is Chief Copy Editor at Cars.com. He joined the automotive industry in 2016 as a lifelong car enthusiast and has achieved the rare feat of applying his journalism and media arts degrees as a writer, fact-checker, proofreader and editor his entire professional career. He lives by an in-house version of the AP stylebook and knows where semicolons can go.
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