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Al Serra Auto Plaza

(1,688 reviews)
Visit Al Serra Auto Plaza
Sales hours: 9:00am to 6:00pm
Service hours: 7:00am to 5:00pm
View all hours
Sales Service
Monday 9:00am–6:00pm 7:00am–5:00pm
Tuesday 9:00am–6:00pm 7:00am–5:00pm
Wednesday 9:00am–6:00pm 7:00am–5:00pm
Thursday 9:00am–6:00pm 7:00am–5:00pm
Friday 9:00am–6:00pm 7:00am–5:00pm
Saturday 9:00am–3:00pm 7:00am–3:00pm
Sunday Closed Closed
New (810) 503-0005 (810) 503-0005
Used (810) 535-7462 (810) 535-7462
Service (888) 471-4159 (888) 471-4159

Reviews

(1,688 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Pleasant and fast very friendly tom short is the best

Pleasant and fast very friendly tom short is the best assist me on the bedliner and just the perfect side steps for my truck thank you for the perfect ride!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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They were great, called me right away, very curteous and

They were great, called me right away, very curteous and no sales pressure. It was the car I've been looking for but its 2500 miles away so i passed.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Lance was great!

Lance was great! He listened to what we wanted and delivered. He juggled multiple clients with no interruption to our service

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Everytime I?

Everytime I?ve been in the dealership I get the respect I want as a woman. This is the absolute best place for price and service

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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They were very professional and responsive.

They were very professional and responsive. They answered all my questions. Response was very quick both through SMS and email.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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My experience was awesome as usual.

My experience was awesome as usual. I?ve been taking my vehicles to Al Serra for years and the staff, technicians ,etc has always treated me with the utmost respect and comfort.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Al Serra is using deception with pricing.

Al Serra is using deception with pricing. I wanted to buy a car they had listed for a little under 22k with current rebates . They had a couple different colors to choose from in the same price range. After making contact, and enduring the endless “when you coming in”, I was told it’s a price error and they would sell it for near 28500. I waited a week before posting this review to see if they would correct the “pricing errors” which are on cars dotcom and Carfax. They told me they wouldn’t sell at the posted price. Still show them on sale of the 21.8k. Very deceptive. Michigan it’s considered criminal.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

Thank you, Robert, for your feedback. We regret to hear about the situation you have described. If you would like to forward your name and contact details to cx@alserra.com, we will forward your review to our Sales Director.

Just had my 2025 GMC serviced at Al Serra, and I couldn?

Just had my 2025 GMC serviced at Al Serra, and I couldn?t be happier with the experience. The service was incredibly quick and efficient?had me back on the road in no time. The staff was professional, friendly, and kept me updated throughout the process. Highly recommend Al Serra if you?re looking for fast, reliable service for your GMC!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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If taking your car in for any repairs or oil change ask

If taking your car in for any repairs or oil change ask for Josh. Great customer service.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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My entire car buying experience was effortless and

My entire car buying experience was effortless and completely stress free. I would highly recommend Al Serra and their helpful and knowledgeable staff.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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