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Priority Chrysler Dodge Jeep Ram of Salisbury

(224 reviews)

Reviews

(224 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Priority Chrysler Dodge Jeep Ram of Salisbury from DealerRater.

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Worst Car Buying Experience of My Life

I leased a 2019 Jeep Cherokee from them last February, upon delivery they forgot to give me floor mats and my second key. I had no way to attach my license plate and there was damage to the rear taillight. I had to drive back for the floor mats and the key. I scheduled repair for the taillight but they couldn't get their crap together long enough to actually fix it so I had to go somewhere else. Now here we are 2020 I damaged the side of my tire and I find out I have no freaking wheel lock key. I've never had a car with a wheel lock before its not something I know to look for. I called the dealership and got the receptionist when I explained I was never given a key she proceeded to tell okay we can order one but you have to pay for it. No, no, no I don't think you understand I shouldn't pay for something that should have come with the car. I'm not paying for something you messed up. She proceeded to tell me that by explaining my situation and reasoning of why I'm not paying for it that I was being uncessarily rude. Because her job isn't dealing with customer complaints or reacting to this situation like a normal compassionate human being and saying oh no I'm so sorry let's see what we can do for you like the other jeep dealerships I have talked to. zero customer services skills at priority. u requested a call back from the owner that was 3 weeks ago I chatted them online and got ignored Ive called and apparently no one answers the phones anymore. I am so beyond done with this dealership, its a lease the point is you want me to come back and continue to buy or lease from you but no you just get the initial sale and want to screw everyone over after that. I will never allow anyone I know to put themselves through what I have been through with them go someone else any other Jeep dealership at least they will treat you like a human being and show you some respect and customer service at another dealer because you won't get it at priority.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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I leased a 2019 Jeep Cherokee from them last February,...

I leased a 2019 Jeep Cherokee from them last February, upon delivery they forgot to give me floor mats and my second key. I had no way to attach my license plate and there was damage to the rear taillight. I had to drive back for the floor mats and the key. I scheduled repair for the taillight but they couldn't get their crap together long enough to actually fix it so I had to go somewhere else. Now here we are 2020 I damaged the side of my tire and I find out I have no freaking wheel lock key. I've never had a car with a wheel lock before its not something I know to look for. I called the dealership and got the receptionist when I explained I was never given a key she proceeded to tell okay we can order one but you have to pay for it. No, no, no I don't think you understand I shouldn't pay for something that should have come with the car. I'm not paying for something you messed up. She proceeded to tell me that by explaining my situation and reasoning of why I'm not paying for it that I was being uncessarily rude. Because her job isn't dealing with customer complaints or reacting to this situation like a normal compassionate human being and saying oh no I'm so sorry let's see what we can do for you like the other jeep dealerships I have talked to. zero customer services skills at priority. u requested a call back from the owner that was 3 weeks ago I chatted them online and got ignored Ive called and apparently no one answers the phones anymore. I am so beyond done with this dealership, its a lease the point is you want me to come back and continue to buy or lease from you but no you just get the initial sale and want to screw everyone over after that. I will never allow anyone I know to put themselves through what I have been through with them go someone else any other Jeep dealership at least they will treat you like a human being and show you some respect and customer service at another dealer because you won't get it at priority.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
Worked with:
3 people out of 3 found this review helpful.

Very disorganized - sold vehicle under contract

Drove 60 miles in a snow storm to view vehicle, executed a purchase agreement signed by the finance manager. I called three days after purchase agreement was signed to inquire on financing. No mention that car had been sold. Next day salesman called to inform me that the car had been sold, the day after I had executed the purchase agreement. The dealership could not explain how such could happen and did not provide any possible remedies. I will never have any further dealings with the dealership.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Really good buying experience!

I am so happy I stopped in here. Salesperson (Audra) was on point for any questions I had & was a pleasure to work with. No 'pushy' vibe here at all. They are available for any questions. A very nice change from other places/experiences I have had. We worked together on a deal & they lived up to their word. Also - no heavy pressure on the final close (ie extended warranty, undercoating, extras, etc...)

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Best experience I have had at a dealership

This was one of the best dealerships I have dealt with. The last few car transactions I had (at other dealerships) were lengthy and awkward and left a bad taste in my mouth. Everyone at Priority was open, honest and most importantly very respectful of our time. The General Manger (Josh) was a great guy and made the entire process simple and enjoyable. I would highly recommend giving this dealership a try. -Jon

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Great customer service

The staff and customer service at Priority is exceptional! Throughout the buying/leasing process, the staff went above and beyond to answer any questions and made sure everything went smoothly. I've both bought and leased through Priority and wouldn't go anywhere else.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Never again

At the end of our lease this dealership wanted nothing to do with us buying the car. They actually told us to go to another dealer! We’ve purchased two other cars her and have always taken them for service here as well. We’ll take their advice and do business with another dealer. Future lessees beware.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
3 people out of 3 found this review helpful.

Experience was great example of why people hate car buying.

I made the mistake of inquiring about a lease for a Dodge Ram at Priority Dodge in Salisbury. It was advertised for $269.00 per month with ZERO down via email. The manufacturer's suggested retail price was listed at roughly $43,000. So, I looked up trucks on their website and picked out several trucks advertised at that price. I then decided to contact the dealer. The salesperson asked all of the appropriate questions via text and it soon became apparent that we weren't on the same page. I picked out a truck priced around $44,000 and was told that this truck would be more because the manufacturer's suggested retail price was around $51,000. I was looking at the "Priority Price" and not the manufacturer's suggested retail price. So, they were backtracking to the manufacturer's suggested retail price and not the advertised price on line. I decided to take a step down to cheaper trucks hoping that they would honor the advertised price. After texting back and forth for a bit we narrowed it down to one truck and we went over all of my information concerning a trade in. She then told me that she would give me a call. She called about 5 to 10 minutes later and hit me with a price of $390.00 per month including the trade in which was definitely high. It was also quite apparent that I was on speaker phone and I was not told. This turned me off immediately and made me feel as though our conversation was a bit disingenuous. The figure that they provided for my trade was low too because they needed to see the car which is understandable. Reverting back to the manufacturer's suggested retail price also seemed a bit suspect to me. It makes no sense that they would ratchet up or revert back to the manufacturer's suggested retail price if you decided to lease instead of buy. The price should be the price. Negotiations should start from the cost up and not manufacturer's suggested retail price down. I understand that some specials differ between leasing and buying but this seemed extreme. After sending an email to the salesperson in regards to me being placed on speaker phone the salesperson responded and told me that she didn't put me on speaker phone and the "echo was from high ceilings." I suppose that was possible but I don't think that was the case. I'll never attempt to do business here again. Advertisements and experiences like this are why consumers hate the car business.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
6 people out of 6 found this review helpful.

Very Deceptive

My wife brought her Jeep Cherokee in for service. After having her oil changed they informed her that she needed additional work. They said her brakes where bad and in need of replacing. She agreed to have her brakes replaced. After having a brand new brake job the brakes were grinding and in worse shape before replacing. She had brought the jeep back to have them repaired. After bringing it back to them no less than twelve times they still couldn't repair the brakes. They continued to grind. They refused to fix it or replace the damaged rotors or pads. She always used priorty exclusively for service on her Jeep. So after receiving a offer letter stating they would give her a certain amont for her Jeep towards a trade in for a new Jeep. Not only did they low ball on her trade in and not honor there offer, but they would not even honor the advertised price of the new vehicle. Very shady business practice.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
Worked with:
2 people out of 2 found this review helpful.

Eric Faro is the best!

I bought my Compass from Eric last August. He made the experience both easy and pleasant. Now, after almost nine months later, he stepped right up to help my husband when he was having issues buying his leased car. Eric is there for you after the sale, which is pretty special.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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