Volkswagen Passat for Sale in Birmingham, AL

The process for buying has improved since I last bought a vehicle. I didn't feel pressured to purchase a vehical. Athough I felt that the car could have been discounted more, I decided to purchase.

If I tell you that I opted to drive 5 hours to work with this dealership, will that tell you how great they are? There are three Volkswagen dealerships within an hour of my home and all of them acted like they just didn't want my business; they played the stereotypical pricing games that give car dealerships a bad name. Not so with Royal Automotive! I found the exact car that I wanted online. I called Royal and explained that I wanted to have the best deal that they could give me and I wanted to make sure that there were no pricing surprises since I would have to drive so far to see them. Not only did they play no games, but they also beat the best price that I had been given by my local dealerships by over $2000. My salesman, Adam Hickman, Jr., was a delight to work with and made the process seamless! After my initial phone call, we handled the painless negotiations via SMS and email. The only hiccup in the whole process was that the car wasn't ready when I arrived, and that was only because I arrived early to pick it up. If I hadn't been so eager, I may have spent less than 20 minutes in the dealership. Matt Morgan handled the paperwork and financing, and it went so quickly. We could have gotten it done more quickly, but we talked about a lot of different things; he was just so friendly. Buying this Volkswagen Tiguan was the best car buying experience that I've ever had! Adam and Matt were delightful to work with and really made this process enjoyable. Can you imagine that? An "enjoyable" car purchase? I will absolutely work this Royal again.

Royal had the car we were looking for and it was in great condition and the price was good. David Thomas was very helpful in this process, along with Sammy Campisi.

The facility was nice and the car choices are good. My dealer seemed distracted. They did not appear busy but he didn't seem interested in my being there. I felt I was pulling him from something more important. The prices seemed fair. I would only recommend if you want to get in buy and leave.

I'm still waiting for a response to my trade offer on a 2014 Lincoln Navigator.

I was hesitant about buying from them but the experience was fantastic! I would highly recommend them to anyone looking for a quality used car. Eugene was the guy that helped me and I felt very comfortable buying a car from him. Everyone there was very polite and helpful. The receptionist were excellent also. I cannot say enough great things about them. I would like to meet the owner and express my feelings about his dealership.

The whole experience seemed rather impersonal to me. When I walked in the front desk was very nice. But I was sent to a computer to “shop”, then the vans were brought up front to test drive. No one around to ask questions about the vehicle. Then when I sat down to finally talk to a sales associate it was very dry, facts only, matter of fact and ended with “we can’t work with the amount you have.” I walked away feeling very disappointed with the whole process and experience.

Great service from beginning to end! The only way to buy a car, the way car buying should be! No hassles, pick your car, pay, take your car home

The entire team was very helpful and professional. I would refer this dealership to other. Although I was from Georgia the made me feel comfortable with the entire process.

I bought a car from this dealer sight unseen. They told me everything I needed to know, checked everything on the car for me, and had it delivered to my door. All in all, I couldn't have asked for more.

Great buying experience, no pressure, friendly, and fast no lot cougars ready to pounce. They even followed me home to drop off my old car and brought me back to the lot to get my new one. I will shop there as long as they are there.

Very friendly atmosphere. A very helpful staff who seem to strive to assist in every way possible to make your experience a pleasant one. Great experience.

My sales advisor, Bruno Reichert, was great. Extremely professional and knowledgeable. I’ve never had a sales advisor that knows so much about cars, all makes. And he has worked there for a long time. I know he’ll be there whenever I have questions.

From the salesman to the financing it was an easy no hassle experience. I wasn???t there all day for paperwork and all the back and forth. Just quick and simple. The cars are nice and affordable. I found my daughter the perfect car with the best price!!!

This was a great hassle and haggle free experience. Salesperson was attentive to what I was looking for and tried to make suggestions accordingly. The prices, features and options of the cars are transparent.

Very happy with Matt, Phylis the mechanics and the whole team! Service after the sale has been great. Two thumbs up for the World Class team!

All employees were polite, informed and efficient. They kept me updated every step of the way and the final result was my car looks brand new. Very happy with Serra Kia!