Fiat Chrysler Automobiles announced its Drive Forward initiative today, providing additional assistance to car shoppers and the general public during the COVID-19 coronavirus pandemic. The varied brands under the FCA umbrella — Chrysler, Dodge, Ram, Fiat and Alfa Romeo — are offering some or all of the following: 0% APR financing for 84 months to qualified buyers on certain 2019 and 2020 models; no payments for 90 days; an “online retail experience” allowing social-distancing shoppers to purchase a vehicle online; and also working to provide aid to first responders, families and others beyond just car shoppers.
Here are the details on the three ways FCA is helping people Drive Forward during the current global health crisis:
1. No Interest, No Payments
FCA is offering 0% APR for 84 months — that’s seven years for the math averse — and no payments for 90 days (or roughly three months).
Not all vehicles sold by the various FCA brands are eligible for these offers. The free financing also requires that a buyer qualify and finance via FCA’s financing arm, while some brands are combining the 90 days of no payments with existing offers. Below are some examples.
- Jeep: The financing offer applies to 2019 and 2020 Renegade and 2020 Compass models; the payment offer applies to the 2019 and 2020 Renegade and 2020 Compass, Cherokee and Grand Cherokee models (though not SRT or Trackhawk variants).
- Ram: Model-year 2019 and 2020 Ram 1500 pickups and 2019 Ram 1500 Classic models are eligible for both offers.
- Chrysler: Chrysler is combining the payment offer with its Pacifica Family Cash offer on 2020 models of the minivan.
- Dodge: Deferred payments are available on all but the 2019 Durango, 2020 Durango SRT, 2019 and 2020 Charger SRT Hellcat, and 2019 and 2020 Challenger SRT Hellcat and Hellcat Redeye. The payment offer can be combined with Dodge’s Power Dollars offer.
2. Shop While Sheltered in Place
Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo are all offering customers the ability to begin their purchase online via the brand’s website. As the process nears its conclusion, the shopper will be connected with a dealer to complete the sale. Shoppers will also be able to conduct the trade-in process online, as well as apply for financing and get purchase-price and payment estimates — all while staying at home. Customers can work with the selling dealer to set up home delivery, too.
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3. Helping Everyone, Not Just Shoppers
FCA is working to produce 1 million face masks for first responders — working to convert its first factory to make the masks, and planning to manufacture and distribute the masks over the coming weeks across the U.S., Canada and Mexico. The brand will also be supporting charities focused on feeding schoolchildren, initially in the areas around its U.S. manufacturing facilities in Illinois, Michigan, Ohio and Indiana before expanding those efforts across the U.S. and also Canada and Mexico.
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