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Ed Morse Cadillac of Brandon

(603 reviews)
Sales hours: 12:00pm to 5:00pm
Service hours:
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Sales Service
Monday 9:00am–8:00pm 7:30am–6:00pm
Tuesday 9:00am–8:00pm 7:30am–6:00pm
Wednesday 9:00am–8:00pm 7:30am–6:00pm
Thursday 9:00am–8:00pm 7:30am–6:00pm
Friday 9:00am–7:00pm 7:30am–6:00pm
Saturday 9:00am–6:00pm 8:00am–3:00pm
Sunday 12:00pm–5:00pm Closed
2021 consumer dealer award
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2021 consumer dealer award

Reviews

(603 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Ed Morse Cadillac of Brandon from DealerRater.

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Customer service is not customer selling...

I’ve been on/off disappointed with Morse service for the past 5 years. As of today...we are done. I’ve driven from Lakeland to Clearwater to try Dimmitt. Let’s fast forward to the last straw and what has finally caused our divorce. CUE. Yep...the infamous CUE system. After having this unit serviced a few times and, ultimately replaced by Morse, it’s out AGAIN. That’s a Cadillac embarrassment for another day. But, why would the service manager simply brush me off with “we will try to reset and see if that helps; otherwise, you’re looking at $1100-$1200 to replace”. Oh, and then proceeds to “advise” I need $900 in fluid changes. Yep...getting right on it 👌🏼. The nerve. Why would my husband, a moderator on several car forums, hit the forums and find that Cadillac has a refurb and Goodwill program to assist with repairs for this KNOWN debacle(?). So, we’ve been working with an “Infotainment” rep out of CA to get assistance. I told Cadillac, I was not going back to Ed Morse because they are only interested in selling not servicing. They called Dimmitt for me. I’m sitting at Dimmitt waiting while the CUE system is being replaced. They contacted Cadillac and got it authorized for replacement for $155 deductible from me. Ed Morse...why did you not do the same? I can only assume there is some type of compensation or bonus attached to service manager compensation that causes them to gauge instead of fo what is fair and just. Shame on you. Never again. It’s a beautiful, peaceful time of reflection to cross the bay and come 50+ miles to Dimmitt, my new servicer. Where do you think we will buy when we get ready? Ed Morse? So silly!! You lost far more than $1200 for a CUE and $900 for fluids. Far more. Divorce is very expensive. Bye bye now.

Rating breakdown (out of 5):
  • Customer service 2.0
  • Buying process
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
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Dealer response

LaWaysha, thank you for taking the time to speak with me by phone today. As we spoke, I believe it was a communication issue, on our part, we could have taken care of your concerns. I also spoke with our team to make sure we communicate that message better in the future. I appreciate you giving us another opportunity to show you the great service we try to provide every customer. I can assure you we will always go above and beyond to assist you in any way. We pride ourselves on providing quality cars and excellent service to our customers. If you'd like to speak further about this matter, feel free to reach out to me directly at DennisDrucker@edmorse.com or by phone at 813-651-0887. Ed Morse Corporate Offices

Friendly, professional, they take care of their customers.

Ours sales person, Jo DiPaula, is always friendly, professional, courteous, and always looks after his customers. The service department is also friendly, courteous and take care off the customer whether it's for maintenance, a problem, or just a car wash.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We are so happy to hear that you have enjoyed working with Jo and the rest of the team. Please reach out if there is ever anything we can help you with in the future. Best, Terald Hopkins, General Manager

My fantastic newXT5

When I came to the dealership I really wasn't sure what I wanted other than a new vehicle I saw the Xt5 and new that was it, I met Joe and felt so comfortable with him very easy going cared about what I was saying . What a great person. Every one I had contact with was very nice and you could tell that's just the way there personalities were always. Luv them all. I woul d definitely buy another vehicle there in the future...

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the terrific review! Enjoy the XT5 and please let us know if there is anything else we can help you with in the future. Best, Terald Hopkins, General Manager

No pressure negotiation

They were truly no pressure. They even helped me compare the features and options on the cars at other dealers I was looking at. This was a big help in making my final decision.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for your excellent review. We are so happy to hear you had a great experience with us. We look forward to seeing you back again soon. Best, Terald Hopkins, General Manager

Great Job Eric

Eric in the service department always takes great care of me and my car. Thank you vert much

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thanks for the great review! We appreciate you. Best, Terald Hopkins, General Manager

New Car Purchase

All that were involved with my vehicle purchase, were awesome!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

That's what we love to hear! Thanks for the great review, Judith! Ed Morse Corporate Offices

Great service

Very customer friendly and professional have had warranty work and preventative mainlanders done here always great service and quality repairs

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Thanks for the great review, Brett! We appreciate you and hope to do business with you again in the future. Best, Terald Hopkins, General Manager

Rolled over to a new lease.

This is our second car with Ed Morse Cadillac of Brandon. Our first lease was a great experience. We were introduced to the Cadillac brand by our sales person, Mr. Joe Dipaula. He did a great job for us and over the course of our lease we really became good friends. As it got time for our lease to expire, we told Joe what we were interested in and he went to work . He hit it out of the park. We now drive a Cadillac XT-5 and we love it.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We are happy to hear that. Thanks for taking the time to share your experience. Ed Morse Corporate Offices

Buying my new cadillac

Corey was very professional and easy to deal with. He made the whole experience positive. Usually I would dread buying a new car. This was not the case buying my new cadillac.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thanks for the wonderful review, Krissy! We appreciate you. Best, Terald Hopkins, General Manager

Great service

Easy to make an appointment and the work was done efficiently and professionally. Mike Murphy my service advisor was very helpful.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thanks for the great review, Paul! We are so pleased to hear about your recent experience at our dealership. We hope to do business with you again in the future. Ed Morse Corporate Offices