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Cella Ford

(212 reviews)
Visit Cella Ford
Sales hours: 9:00am to 6:00pm
Service hours:
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Sales Service
Monday 8:30am–7:30pm 7:30am–6:00pm
Tuesday 8:30am–7:30pm 7:30am–6:00pm
Wednesday 8:30am–7:30pm 7:30am–6:00pm
Thursday 8:30am–7:30pm 7:30am–6:00pm
Friday 8:30am–7:30pm 7:30am–6:00pm
Saturday 9:00am–6:00pm Closed
Sunday Closed Closed
New (252) 288-3663 (252) 288-3663
Used (252) 288-3614 (252) 288-3614
Service (252) 288-3624 (252) 288-3624

Reviews

(212 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Cella Ford from DealerRater.

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Cella Ford

Very easy buying process. We had a great sales person to work with.

Rating breakdown (out of 5):
  • Customer service
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Cella Ford offered me what I wanted on my trade.

Cella Ford offered me what I wanted on my trade. And found my used Jeep to replace my trade vehicle.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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This dealership was awesome.

This dealership was awesome. The salesman was one of the best I've ever dealt with

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Tesla purchase

Ron and Jeremiah made the purchase process stress free and wonderful. Jeremiah patiently offered instruction on the Tesla software

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hi James, thank you for taking the time to leave us your response to our Staff's outstanding customer service! We hope to be of service to you again! Take care!

Cella Ford has been outstanding to work with!

Cella Ford has been outstanding to work with! From my salesman to the service department, I can’t thank them enough for such a awesome experience.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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Good overall experience. Would buy from them again. I...

Good overall experience. Would buy from them again. I love my truck!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a used car
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Not completely satisfied.

Sold me my car when it hadn?t even passed inspection. Had to make an appointment and go back to have it inspected. Also sold me the car with a non working Key fob, they then replaced the battery for the key fob and even after that, it still did not work. A week after having the vehicle the cloth fabric that lined the inside of the vehicle began to separate from the roof of the car and also completely came off of the sliding cover that covers the sun roof. I?m unable to open and close my sunroof cover completely because the fabric gets bunched up and stuck. Not sure why the fabric separation was not addressed before putting it on the lot to sell. Vehicle only came with one key as well and as I mentioned before, the key they gave me didn?t even work.

Rating breakdown (out of 5):
  • Customer service 3.0
  • Buying process 5.0
  • Quality of repair 2.0
  • Overall facilities
  • Overall experience 3.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Great Dealership

The staff at Cella Ford always provides exceptional service for me and my family. From sales to service they all go above and beyond to make sure I am taken care of.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

We are happy we could make your experience a positive one! At Cella Ford Inc, we value our customers and we look forward to seeing you on your next visit. Take care!

Worst Ford Dealer in Eastern NC

Worst Ford Dealer in Eastern NC. I bought a new 2017 F250 6.7L Lariat from Cella. Bought via the USAA online buying program. Ok experience; no major issues. I bought at night, and the only issue I missed was that the truck had been sitting on the lot for a while and was covered in hard water spots. I did the detail to work to correct, but you would think a dealer would do that for a 65-70k sale. Fast forward… my 2017 had a number of warranty issue associated with the “death wobble” front end issue. Sanders Ford in Jacksonville (closest to where I live), worked this issue well, and I have no issues with their efforts—they were very good! However, I decided to trade this truck before the 3yr warranty was up (I was at ~25k miles, I think…). So, I started searching for a new ford truck, and I gave Cella my first opportunity as the previous experience had been largely ok and they had a truck I was interested in (New 2019 F250). Cella and I worked numbers for both the new truck and trade, and we agreed to terms via email. I made it very clear that I was most interested in a quick transaction and no BS—everything looked good and I told them I would be there early Friday night. As discussed, I left work early on Friday to buy this truck--90-100 min drive from my house… I arrived… and then it went to sh*t… - Truck was not clean; tire pressures were low (minor issue). - After paperwork started, I was informed that the price I was quoted was contingent on Ford Financing. This was not disclosed in the detailed email pricing I received. I agreed to continue (although my gut told me not to, and I should have listened to myself). - About ten minutes later, I was informed by the Sales Manager that they COULD NOT SELL ME THE TRUCK TODAY… it was subject to a recall… they then wanted me to leave my trade, give me a loaner, then deliver the new truck the following week and then finalize the paperwork… Obviously, this was not working… I won’t detail the ridiculous phone call I got from the GM that weekend… Needless to say, I bought a 2020 F250 Lariat Tremor from Smithfield Ford a week later (great dealer). Ayden Ford was very good, but it just came down to I liked the truck at Smithfield better… Cella.. STAY AWAY FROM!

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hello, thank you for sharing your honest feedback. We are disappointed that you have had such a negative experience dealing with us here at Cella Ford Inc. We can assure you that it was truly not our intention to disappoint or frustrate you during this process. Please give us a call at (252) 638-4011 if you?d like to discuss this matter further. Thank you again for your honest feedback and we look forward to hearing from you. Take care.

New Ford F150

The buying experience was very comfortable and to the point . Enjoyed the professional staff and overall dealership . Will recommend Cella Ford to my friends.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Lawrence, we appreciate your recommendation of our dealership! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!