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Al Serra Auto Plaza

(1,686 reviews)
Visit Al Serra Auto Plaza
Sales hours: 9:00am to 3:00pm
Service hours: 7:00am to 3:00pm
View all hours
Sales Service
Monday 9:00am–6:00pm 7:00am–5:00pm
Tuesday 9:00am–6:00pm 7:00am–5:00pm
Wednesday 9:00am–6:00pm 7:00am–5:00pm
Thursday 9:00am–6:00pm 7:00am–5:00pm
Friday 9:00am–6:00pm 7:00am–5:00pm
Saturday 9:00am–3:00pm 7:00am–3:00pm
Sunday Closed Closed
New (810) 503-0005 (810) 503-0005
Used (810) 535-7462 (810) 535-7462
Service (888) 471-4159 (888) 471-4159

Reviews

(1,686 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Very friendly and efficient staff.

Very friendly staff. My salesman was very helpful and handled everything in a very efficient and timely manner. I would not hesitate to purchase a vehicle in the future from them.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Dear Christine, We appreciate all the nice things you have to say about Al Serra Auto Plaza and our staff. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

Young, brand new customer!

Salesman's attention to all the details a new, young customer needed to know about. It was all a little overwhelming to her, but he was very kind and patient!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Dear Michele, Thank you for your kind words about our sales associate. We appreciate your business. Denny Dunfield General Manager Al Serra Auto Plaza

Great customer service

I wanted to shop at wal-mart while my car was being worked on and the service advisor dropped me off and then picked me up when my car was ready.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Dear Helen, Thank you for visiting our Service area at Al Serra Auto Plaza. We are glad you had an enjoyable experience. Denny Dunfield General Manager Al Serra Auto Plaza

Great saleman, Great selection

Our salesman Dave Paris is outstanding. He always goes above and beyond just selling a vehicle. He investigates and seeks as many discounts towards a new vehicle. When I need a new vehicle it will be Al Serra and Dave Paris.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Dear James, We are glad you chose Al Serra Auto Plaza for your vehicle purchase. We appreciate your business. Denny Dunfield General Manager Al Serra Auto Plaza

everything was great

Polite, courteous, very knowledgeable reasonable prices. Dion Miller has helped me every time I've been there and he is very good. service manager was also very knowledgeable and kind. shuttle driver was also very nice

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Dear Terry, Thank you for visiting our Service area at Al Serra Auto Plaza. We appreciate the kind words you said about our advisor Deon. Denny Dunfield General Manager Al Serra Auto Plaza

Amazing Buying Experience!

We liked so many things about Al Serra! We bought used and the used inventory was great! There was one (or 7) of anything we could have wanted! We loved the fact that we were able to look out in the lot without feeling like prey, which gave us a good sense of what exactly we wanted to look at and test drive when we went inside. Our sales rep, Ron Allen, was amazing also! He went above and beyond, was professional, patient, accommodating and honest with us. The whole car (in our case, Chrysler Town and Country) buying experience through Al Serra was a very pleasant experience and we will come back for our next vehicles as well as refer all of our friends and family! Thank You! Danielle and James Duncan

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Dear James, Thank you for making Al Serra Auto Plaza your dealer of choice. We appreciate your business. Denny Dunfield General Manager Al Serra Auto Plaza

Very fast purchase!

Everything. John Lancaster is very knowledgeable and thorough. He set up my first oil change appointment and walked me through the many features of my new Sierra.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Dear Gregg, Your kind words about our sales associate John are greatly appreciated. Thank you. Denny Dunfield General Manager Al Serra Auto Plaza

Great customer service

I scheduled my appointment so I went on time and was there for only a few minutes. The entire facility was spotless. I would recommend this dealership to everyone in Michigan.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Dear Orreta, Thank you for visiting our Service area at Al Serra Auto Plaza. We are glad you had an enjoyable experience. Denny Dunfield General Manager Al Serra Auto Plaza

Great Service

I like going to Al Serra for all any vehicle I may be desiring. I originally worked with Ted in the Cadillac building, since he retired, Gary Lamay has been great in assisting me. They have been the leaders in trade in amounts, and will work with you to get a car at the price you need it to be.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Dear Ronald, Our team enjoyed working to find you the perfect vehicle. We are glad you are so happy. Thank you. Denny Dunfield General Manager Al Serra Auto Plaza

wonderful service, excellent deal

everyone was very attentive and made sure I got, not just what I needed, but what I wanted. They took the time to educate me on all of the available cars and made sure I got a good deal, as well.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Dear Carolyn, We are glad you chose Al Serra Auto Plaza for your vehicle purchase. Thank you. Denny Dunfield General Manager Al Serra Auto Plaza