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'Lincoln Lawyer' Star McConaughey Tabbed for Lincoln Ads


Don't drive a Lincoln? Matthew McConaughey thinks it'd be a lot cooler if you did. Earlier this year, the Hollywood A-lister's so-called McConaissance was fully realized when he won the Oscar for his "Dallas Buyers Club" performance. Now, Ford is

'Lincoln Lawyer' Star McConaughey Tabbed for Lincoln Ads

By Matt Schmitz  on August 21, 2014

Don't drive a Lincoln? Matthew McConaughey thinks it'd be a lot cooler if you did. Earlier this year, the Hollywood A-lister's so-called McConaissance was fully realized when he won the Oscar for his "Dallas Buyers Club" performance. Now, Ford is

Kia Super Bowl Ad Takes 2015 K900 for a Ride in 'The Matrix'

By Matt Schmitz  on January 28, 2014

An automaker's Super Bowl XLVIII TV ad will mark the return of "The Matrix," but it's not an announcement of the revival of Toyota's defunct hatchback. Instead, Kia has co-opted the imagery of the blockbuster sci-fi film trilogy in its

Jaguar Spoofs Mercedes' Chicken Ad

By Kelsey Mays  on December 30, 2013

It's always fun to see car marketers duke it out, be in on billboards (and the occasional balloon) or ever-popular ads gone viral. Audi is usually the one taking swipes at its German competitors, but Jaguar has the latest ad

Most-Read Car Reviews of the Week

By David Thomas  on August 31, 2013

Why do automakers spend a ton of money on TV commercials? Because it sends people to the internet to find out more. The 2014 Infiniti Q50 has been at the No. 2 spot for the past two weeks, essentially since

Tips for Effectively Advertising Your Used Car

By Matt Schmitz  on June 15, 2013

"It Pays to Advertise" may have been a farce on Broadway, but it's no joke where selling your used car is concerned. You'll want to stage your advertisement just right to put the vehicle in the best possible light if

Mercedes-Benz Lets You Light Up Your Hood Ornament

By Matt Schmitz  on June 6, 2013

Mercedes-Benz's new dealer-installed illuminated logo option kind of looks like the glowing arc reactor in Iron Man's chest — though anyone who's seen the blockbuster films knows Tony Stark's luxury brand of choice is Audi. Still, it's not Robert Downey

Sorry, Spocks; Mercedes-Benz CLS550 Handles Golf Clubs Just Fine

By David Thomas  on May 8, 2013

By now you, and 1.8 million other people, have seen the humorous Audi S7 commercial on YouTube featuring past and present "Star Trek" Spock actors Leonard Nimoy and Zachary Quinto. It's a great ad that cleverly shows the rivalry between

Have You Seen Cars.com's Latest Drama-Deficient Commercials?

By Matt Schmitz  on March 4, 2013

If you watched Super Bowl XLVII last month — as more than 108 million people did — you likely caught Cars.com's ad in which a couple seeking a bit of drama in their car-buying experience inadvertently find themselves in possession

How The Automakers Scored in Super Bowl XLVII

By Patrick Olsen  on February 5, 2013

Wondering which of the automakers that advertised in Super Bowl XLVII got the biggest bang from their buck, whether it was from social buzz (people tweeting or posting on Facebook) or through driving consumers to Cars.com to search for their

Grading Super Bowl XLVII's Car Commercials

By David Thomas  on February 3, 2013

Every year it's easy to say that the Super Bowl commercials aired between plays often get more attention than the action on the field. As in previous years, we grade the commercials that automakers have spent millions of dollars on