Advertising

Audi Lands Marvel-ous Role in 'Captain America: Civil War'

By Matt Schmitz on April 19, 2016


CARS.COM — "Audi. The brand everyone is chasing." That's the apropos tagline of the Volkswagen luxury division's action-packed cross-promotional TV spot heralding both the arrival of its all-new performance SUV — the 2017 SQ7 — and the premiere of the… Read More

Audi Lands Marvel-ous Role in 'Captain America: Civil War'

By Matt Schmitz on April 19, 2016

CARS.COM — "Audi. The brand everyone is chasing." That's the apropos tagline of the Volkswagen luxury division's action-packed cross-promotional TV spot heralding both the arrival of its all-new performance SUV — the 2017 SQ7 — and the premiere of the… Read More

2016 Jeep Renegade Goes to the Dark Side with 'Batman v Superman' Special Edition

By Matt Schmitz on February 23, 2016

CARS.COM — The billionaire Bruce Wayne of the Batman universe would far more likely drive a $230,000 Bentley Bentayga than a Jeep Renegade at roughly one-ninth the price. But such logic doesn't apply to cross-promotional marketing campaigns, thus the arrival… Read More

Chevrolet, Chrysler Tap Hollywood for High-Concept Ads

By Matt Schmitz on February 16, 2016

CARS.COM — Amid surging and dipping sales for the 2016 Chevrolet Malibu and Chrysler 200, respectively, GM and Fiat Chrysler Automobiles are using innovative advertising to help their sedans stand out to the current wave of SUV-focused shoppers. Both campaigns… Read More

DeLorean Releases First Commercial for Revived DMC-12

By Matt Schmitz on February 5, 2016

CARS.COM — After announcing just last month that limited production of the '80s-fabulous DeLorean will resume, the boutique automaker isn't wasting any time spreading the news. DeLorean Motor Co. today released the first commercial for the resurrected DeLorean DMC-12, the… Read More

Best of the 'Bowl: Cars.com's Favorite Super Bowl Ads

By Matt Schmitz on February 5, 2016

CARS.COM — Last Year's Super Bowl attracted an estimated 114 million viewers, which is why CBS, the game network this year, can charge advertisers a reported $5 million for the amount of time it takes to reheat your coffee in… Read More

Mini Enlists Big Names to 'Defy Labels' in Super Bowl Ad

By Matt Schmitz on February 5, 2016

CARS.COM — Mini takes a defiant tone with its "Defy Labels" commercial for the 2016 Mini Clubman, set to air Sunday during Super Bowl 50. The 30-second TV spot features a host of sports and entertainment industry luminaries such as… Read More

Kevin Hart Escalates 'Helicopter Parenting' in Hyundai Super Bowl 50 Ad

By Matt Schmitz on February 4, 2016

CARS.COM — A dad's gotta do what a dad's gotta do — even when you're comedy superstar Kevin Hart. In the latest of Hyundai's flurry of Super Bowl 50 commercials, Hart demonstrates not only his dedication to overprotective fatherhood but… Read More

Audi R8 Stars in Astronaut-Themed Super Bowl Ad

By Matt Schmitz on February 3, 2016

CARS.COM — While many automakers' Super Bowl commercials go for laughs, Audi's shoots for the moon. In its minutelong TV spot, "Commander," set to air during the first quarter of the big game on Sunday, Volkswagen's luxury division draws a… Read More

Hikers 'Bearly' Escape Jaws of Death in Hyundai Super Bowl Ad

By Matt Schmitz on February 2, 2016

CARS.COM — The Chicago Bears aren't playing in the Super Bowl this year, but there still will be bears during the commercials. In Hyundai's new 30-second Super Bowl 50 spot, "The Chase," a pair of hikers has a close encounter… Read More

Acura's Super Bowl Ad Gets Engines Running ... With the Devil

By Matt Schmitz on January 29, 2016

CARS.COM — Throw up your devil horns and hide the brown M&Ms 'cause Van Halen will be rocking Super Bowl 50 in a commercial for the 2017 Acura NSX. The devilishly clever 60-second TV spot features the iconic rock band's… Read More