advertising

'Jurassic World' Gives 2016 Mercedes-Benz GLE Coupe a Dino-Size Boost

By Matt Schmitz on June 16, 2015


Cross-promotional movie tie-ins can be a tricky endeavor with their effectiveness dependent on the unpredictable whims of the box office. In the worst case, you're looking at a nifty appearance by the Cadillac Ciel concept car in the early-summer bomb "Entourage."… Read More

'Jurassic World' Gives 2016 Mercedes-Benz GLE Coupe a Dino-Size Boost

By Matt Schmitz on June 16, 2015

Cross-promotional movie tie-ins can be a tricky endeavor with their effectiveness dependent on the unpredictable whims of the box office. In the worst case, you're looking at a nifty appearance by the Cadillac Ciel concept car in the early-summer bomb "Entourage."… Read More

'Lincoln Lawyer' Star McConaughey Tabbed for Lincoln Ads

By Matt Schmitz on August 21, 2014

Don't drive a Lincoln? Matthew McConaughey thinks it'd be a lot cooler if you did. Earlier this year, the Hollywood A-lister's so-called McConaissance was fully realized when he won the Oscar for his "Dallas Buyers Club" performance. Now, Ford is… Read More

Kia Super Bowl Ad Takes 2015 K900 for a Ride in 'The Matrix'

By Matt Schmitz on January 28, 2014

An automaker's Super Bowl XLVIII TV ad will mark the return of "The Matrix," but it's not an announcement of the revival of Toyota's defunct hatchback. Instead, Kia has co-opted the imagery of the blockbuster sci-fi film trilogy in its… Read More

Jaguar Spoofs Mercedes' Chicken Ad

By Kelsey Mays on December 30, 2013

It's always fun to see car marketers duke it out, be in on billboards (and the occasional balloon) or ever-popular ads gone viral. Audi is usually the one taking swipes at its German competitors, but Jaguar has the latest ad… Read More

Most-Read Car Reviews of the Week

By David Thomas on August 31, 2013

Why do automakers spend a ton of money on TV commercials? Because it sends people to the internet to find out more. The 2014 Infiniti Q50 has been at the No. 2 spot for the past two weeks, essentially since… Read More

Tips for Effectively Advertising Your Used Car

By Matt Schmitz on June 15, 2013

"It Pays to Advertise" may have been a farce on Broadway, but it's no joke where selling your used car is concerned. You'll want to stage your advertisement just right to put the vehicle in the best possible light if… Read More

Mercedes-Benz Lets You Light Up Your Hood Ornament

By Matt Schmitz on June 6, 2013

Mercedes-Benz's new dealer-installed illuminated logo option kind of looks like the glowing arc reactor in Iron Man's chest — though anyone who's seen the blockbuster films knows Tony Stark's luxury brand of choice is Audi. Still, it's not Robert Downey… Read More

Sorry, Spocks; Mercedes-Benz CLS550 Handles Golf Clubs Just Fine

By David Thomas on May 8, 2013

By now you, and 1.8 million other people, have seen the humorous Audi S7 commercial on YouTube featuring past and present "Star Trek" Spock actors Leonard Nimoy and Zachary Quinto. It's a great ad that cleverly shows the rivalry between… Read More

Have You Seen Cars.com's Latest Drama-Deficient Commercials?

By Matt Schmitz on March 4, 2013

If you watched Super Bowl XLVII last month — as more than 108 million people did — you likely caught Cars.com's ad in which a couple seeking a bit of drama in their car-buying experience inadvertently find themselves in possession… Read More

How The Automakers Scored in Super Bowl XLVII

By Patrick Olsen on February 5, 2013

Wondering which of the automakers that advertised in Super Bowl XLVII got the biggest bang from their buck, whether it was from social buzz (people tweeting or posting on Facebook) or through driving consumers to Cars.com to search for their… Read More