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Principle Toyota in Memphis

(2,028 reviews)
Visit Principle Toyota in Memphis
Sales hours: 8:30am to 7:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 8:30am–7:00pm 7:00am–6:00pm
Tuesday 8:30am–7:00pm 7:00am–6:00pm
Wednesday 8:30am–7:00pm 7:00am–6:00pm
Thursday 8:30am–7:00pm 7:00am–6:00pm
Friday 8:30am–7:00pm 7:00am–6:00pm
Saturday 8:30am–6:00pm 7:00am–5:00pm
Sunday Closed Closed
2025 consumer dealer award
View 7 awards
2025 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award
New (877) 657-5566 (877) 657-5566
Used (877) 661-5102 (877) 661-5102
Service (901) 466-2290 (901) 466-2290

Reviews

(2,028 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Principle Toyota in Memphis from DealerRater.

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Maintenance of car

We have bought 3 cars at this dealership, however after our last maintenance experience this place is not a place to do business. They sold us a maintenance contract at a higher price than the sum of the individual maintenance. People were unfriendly especially since English is not our primary language. Not to be recommended compared to other Toyota dealerships in the Memphis area

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair 4.0
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We're very concerned to hear that you didn't receive the treatment or communication you deserve. We always want our customers to feel comfortable with their contracts and the services we provide. We would appreciate a chance to talk to you about your experience; your satisfaction is important to us. Please contact me so I can work on making things right. -Todd Lochner, tlochner@principleauto.com

The easiest buying experience I ever had

This was the fastest and easiest buying experience I ever had Cliff didn't shuck and jive I told him what I wanted and he got it done.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Kenneth, thanks for your review! We're glad to hear that Cliff provided you with such great service. We hope to see you again, thank you for your business

Excellent customer service!!

Kayla Bunch was my salesperson and went above and beyond to make my buying experience stress free and exciting! I will only purchase from Principle Toyota! Everyone here is so helpful and kind!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thanks for your review! We're happy to hear that Kayla and our team provided you with the great service you deserve. We look forward to seeing you again, we appreciate your business and your kind words!

Great experience

Customer service was great all around. Paris really worked with me to get a great deal. He was very knowledgeable about the car and really took care of me. The whole process was a pleasant experience. Thanks everyone!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Derek, thank you for sharing your review! We're delighted to hear that you had such a great experience with us. We'll be sure to pass along your kind words to Paris. We appreciate your business, please let us know if we can be of help in the future!

friendly knowledgeable salesmen. great experience

I had a great salesmen "Luke". He helped me decide the best car for me. He was very helpful and got me a great deal. He wasn't pushy just made the process very simple. The dealership was clean and everyone was polite. Thank you principle!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you for taking the time to leave us a review Jordan! We are glad to hear that you were able to find the perfect car with the assistance of Luke. Buying a car is a big purchase and should never be rushed or complicated! Please let us know if we can help you with anything else.

Customer service at Principle Toyota is great!

At Principle Toyota the customer comes first. I would recommend them to anyone. They took Great care of me! I will buy from them again.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thanks for sharing your review! It's great to hear that you had such a good experience with us. We appreciate your business, please let us know if there's anything else we can do for you!

First Time Buyer

Cassidy provided a great experience for me being a first time buyer. She was very professional, knowledgeable, and made the experience as smooth as possible. I definitely will recommend her to any and everyone I know.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thanks for sharing your review! We're glad to hear that Cassidy took such great care of you. We'll let her know to keep up the excellent work. We hope to see you again, we appreciate your business and your recommendation!

Great working with Principle Toyota. (Niki)

Niki was great to work with overall. Very professional, friendly and honest. Peter was also very friendly and very knowledgeable. Would highly recommend to work with Niki and Peter at Principle Toyota.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the five-star review! We're happy to hear that Niki and Peter were able to assist you with your needs and help you feel welcome at our dealership. We appreciate your business and look forward to serving you again in the future.

AMAZING!

purchased my first car this weekend, and Richard Hadley helped me every step of the way. the whole team was super patient and super nice. i had an absolutely amazing experience! thank you.!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Hello! Thank you for taking the time to provide us with your feedback. We are happy to hear about your experience with Richard and the rest of our team. We appreciate your business and we hope to see you again soon!

QUICK, EFFICIENT, TO THE POINT

PURCHASED A 2017 CAMRY HYBRID THIS WEEKEND. STEVE ETHRIDGE SAW ME THROUGH THE PROCESS OVER THE INTERNET, TEXTS, AND PHONE. NO PROBLEMS OR HITCHES. NO HASSLE. GREAT EXPERIENCE. RECOMMEND HIGHLY. KEEP UP THE STRONG WORK.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thanks for sharing your review! We're happy to hear that Steve provided you with such great service. Our team is proud of our friendly, hassle-free atmosphere. Congratulations on your new Camry Hybrid, we appreciate your business and your recommendation!