Principle Toyota in Memphis

Truly exceptional and awesome service. They were accommodating to us and made us feel at home. I never felt that they were forcing me to buy a car, instead they guide me to what is really important to me and my family and gave me the best deal ever. I'm now a proud owner of a Toyota Corolla 50th Special Edition. Love the car! Thanks TOYOTA PRINCIPLE!!!! More power to your business!!! Special thanks to Steve Ethridge (sales associate)! This guy deserve a PROMOTION and a RAISE!!!! Ask for him and he will definitely help you!!

Kayla Bunch, there's know words, Excellent job! A1 A1. She is excellent at what she do. You can tell she love her job, her customers, she goes out the way to make them Happy!! Excellent!!

Purchased a 2013 Toyota Highlander back in November before Thanksgiving. Richard Hadley was the salesman we dealt with. We had a pleasant experience dealing with Richard. We got a low rate on our loan and are happy with the 2013 so far. Only problem we experienced was a dead battery this morning 24Jan2017.

In October 2016, I made an “on-line” appointment, as the 800 number suggests, for a couple of RECALL items on a 2010 Toyota RAV4. I specified both of the RECALL items (check/repair suspension and seatbelt) and that I would “wait” for the checks/repairs to be done. Shortly thereafter, a confirmation via email was received from Principle Toyota. All is good, so far… We arrive promptly for our appointment and were greeted in a timely fashion. The service advisor stated that we would not be able to get the vehicle serviced today due to the parts not being in stock. WHAT?! At this point, I let it be known that I was a very unhappy customer. The online service request specifically requests that someone advise me, via email or phone, if the parts would not be available for this appointment. Not so much as a peep from anyone at Principle Toyota to give us a “heads up” that this appointment was not doable. No courtesy call… nothing! This was incredible! Surely there is a plan of action to notify customers if there is a reason why the appointment will not be feasible. Is this the first incident such as this at Principle Toyota? What went wrong? The service writer did say she would get the parts ordered and call to reschedule so we can try it again. I was grateful for this but this could have been avoided altogether. I am assuming after describing the above referenced scenario, of how this went down, I probably don’t need to elaborate on how upset and disappointed I was at the outcome of this appointment. A FEW DAYS LATER, THE SAGA CONTINUES… I received a call the following Monday morning from Principle Toyota letting me know that the ordered parts were in and to schedule an appointment. We scheduled a lunch time drop off appointment for pickup after 5:00pm on a weekday. We arrived promptly for said appointment and waited patiently for the service advisor. After he examines our car, we begin to discuss the services scheduled for the vehicle. He mentions there are three recalls of which one (suspension issue) would require a “special tool” that Principle Toyota does not have. WHAT?! This can't be happening again! As I begin to lose my cool for the second time in less than a week with the staff of Principle Toyota, the Service Director, steps up to see if he can diffuse the situation. It becomes apparent, as we are speaking with him, that he knows nothing of last week’s incident/encounter with the service department. After some discussion, he vowed to get the recalls handled by the end of the day. With these events playing out as they did, many questions come to mind… Out of thousands of vehicles recalled, are we the very first customers who have brought in a RAV4, for the suspension recall, to this particular dealership? Do other customers, who have recalls, encounter these kinds of issues with the service department at Principle Toyota? Is basic communication taught and encouraged to the employees of Principle Toyota? What was the cause of the confusion/inconvenience for the second time in less than a week? Has this been addressed? Why were our dealings with Principle Toyota so aggravating and frustrating? Who is responsible for customer satisfaction and retention? Communication is key… amongst the staff and with your customers. To date, no response from any key individual at Principle Toyota since the debacle has ended. Does anyone there really care?

Excellent services received from all those that were involved. Moreover, excellent team w o rk to provide an excellent price. I would recommend this shopping center to all

If ever visiting Principle Toyota, please see Luke Evans. I arrived to Principle Toyota and Luke welcomed me with a smile. He listened intently as I discussed my needs and wants. He wasn't pushy, but insured I received all information that would assist me in making an informed decision. When I explained to Luke that I was working with a certain budget and wanted to stay within that budget, he took notes and worked to ensure I got what I needed. Not only was I able to get the car I wanted, but I was able to get a payment that would not leave me broke monthly. Although Luke admitted he was new to the "car salesman" scene, his thoroughness and sincerity will make him a vet in no time!

Just bought a Highlander, and the sales and management team were awesome! Xavier Sullivan, our salesman took his time and helped us find the right vehicle. He explained all the options and trim levels. Trace McGonagill sales manager was very helpful as well and worked with us to get to an agreed upon price.The experience was great. I highly recommend this dealership.

Although I was there to purchase a used vehicle and the deal didn't go through was very satisfied with Erica. She is new to the field but didn't stop trying to work to make the deal.

The dealership, as led by its GM, is totally focused on its needs and will pay attention to the customer only when it fits neatly into their structure. For example, we bought a 2017 Highlander Limited on December 17, 2016 from Principle. At the outset we told the salesman, and later the business manager, that we do not finance our cars and would be paying by check. On January 12, 2017 we got a letter Principle informing us that our 'application for financing' was not approved. Remember, we bought the car on December 17 with a check drawn on a local bank. They called me later that day saying that the car was cleaned and ready to be picked up, which we did that day. Almost four weeks went by before we got the letter denying credit for a purchase we paid for in cash. It would have been so easy for them to suggest alternatives. But no. They slipped in credit application with no pertinent data for my wife to sign, which she did. They got their way, but they lose on the customer relations front. We will never buy a car from Principle again so long as Mr. Lochner is employed there.

We just purchased a new Highlander from Principle Toyota. Paris Johnson was our agent there and we were very pleased with his service as well as the agent that worked with us in the finance department, No one wasted our time and there were no surprises or someone trying to push us in another direction. Very professional and we will keep them in mind for our next purchase...