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Principle Toyota in Memphis

(2,027 reviews)
Visit Principle Toyota in Memphis
Sales hours: 8:30am to 7:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 8:30am–7:00pm 7:00am–6:00pm
Tuesday 8:30am–7:00pm 7:00am–6:00pm
Wednesday 8:30am–7:00pm 7:00am–6:00pm
Thursday 8:30am–7:00pm 7:00am–6:00pm
Friday 8:30am–7:00pm 7:00am–6:00pm
Saturday 8:30am–6:00pm 7:00am–5:00pm
Sunday Closed Closed
2025 consumer dealer award
View 7 awards
2025 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award
New (877) 657-5566 (877) 657-5566
Used (877) 661-5102 (877) 661-5102
Service (901) 466-2290 (901) 466-2290

Reviews

(2,027 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Principle Toyota in Memphis from DealerRater.

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2012 Camry

Two weeks ago I purchased a 2012 Toyota Camry at Principle Toyota. Sandeep Soni is an excellent salesman. Great experience!!! Ask for Sandeep. Patricia Kelly

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Patricia, thanks for sharing your review! We're proud of the great service that Sandeep provides to our customers. We appreciate your business, we hope to see you again!

Jimmy made buying our 2nd car so easy.

This was the most stress free car buying experience I've ever had. Everyone was so helpful and and easy to work with. The staff here is so nice and willing to help us get what we wanted!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Maria, Thank you for your kind words. We appreciate your feedback on behalf of Jimmy, Peter, Aaron, and the rest of our team. Have a wonderful weekend!

Car purchase

If you need an enthusiastic, knowledgeable associate to help you buy a car, ask for CASSIE!!! She was wonderful to work with. Our experience with Toyota was excellent. We purchased a used Kia Sorento. Cassie was so helpful with everything!! There was no pressure at all- just honesty and a desire to make us happy. After we purchased the car, Cassie spent a lot of time showing us how to operate all the extra "gadgets". She called us several days after to make sure we didn't have any further questions. GREAT PR- very impressed with someone so young. Will definitely return when looking for another vehicle!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thanks for your review, Lance! We're delighted to hear that Cassie provided you with such excellent service. We'll be sure to pass along your kind words. We look forward to seeing you again, thank you for your business!

New and used purchase

A few years ago we bought a avalon, good car and good experience. Came back with my daughter 1st of September to help her but a Camry. 2 weeks later came to get me a used Tacoma. I will return to see Jimmy Rooker again! Good sales manager good salesman , finance man and good parts men, thanks for all your help.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for leaving us a wonderful review! We are happy to hear our team provided you with so much help. We will make sure to pass along your kind words to all of them! Should you need anything, please let us know!

Very dis-satisfied

I came in to purchase a car for my wife, as we looked around she was approached by jason white he showed her a few cars and she decided which one she wanted. I talked with him and informed him I had cash and wanted to buy the car, after several minutes he informed me he could not work with me at all and tried to sell me a 2012 needless to say I left. I contacted Troy Freeman who also works there and he put me in contact with grant bailey who seemed to be sorry for my experience after stressing to him that jason is not why I was getting the car he still turned around and put his name down as my salesman. I'm very disappointed and will not be dealing with this dealership again nor will I suggest it to anyone I know.

Rating breakdown (out of 5):
  • Customer service 3.0
  • Buying process
  • Quality of repair 2.0
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We're disappointed to see that you feel dissatisfied with your experience at our dealership. It's our goal to make our customers feel welcome and provide them with a great experience. It's concerning to hear that you feel you were treated in a manner that didn't reflect this. I would like the opportunity to discuss this further with you. Please feel free to contact me at your convenience. Thank you, Todd Lochner, tlochner@principleauto.com

Truck purchase

Our second purchase from Principle, very good purchase experience. Jimmy Rooker is a great guy we send all our friends to him. Keep doing what your doing and we will keep coming.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you for the review, Mark and Sharon! We are delighted to hear that our team provided you with an excellent customer service. We will make sure to pass along your words to Jimmy. Should you need anything please reach us out!

Excellent Customer Service

My salesman, Paris Johnson went up and above to provide excellent customer service. If I could, I'd give him ten stars. The management team went out of their way to show me that they appreciated my business. The whole process was stress free.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Hello, Ms. Gray! We are pleased to hear that Paris continues to go an extra mile to provide his customers with a top-notch service, he will be delighted to hear your kind words! Thank you for taking the time to share your review with us, we look forward to doing business with you again soon! Best, Todd Lochner, tlochner@principleauto.com

Great Experience!!!

I saw the car I wanted online, came in and showed them what I wanted, test drove it and drove off the lot with it! Love my new Camry! Jimmy Rooker, my salesman did a great job with helping me!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi, Leslie! We're so happy to hear that we could help you have a seamless car-buying experience! Thank you for your business and for the review!

Very professional and friendly staff.

I enjoyed my experience with Principle Toyota. The entire staff was cordial and made me feel welcomed. I found them to be honest and trustworthy. I was impressed that they are closed on Sunday.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Great experience!

We went to look at a specific car which had already been sold. Niki worked with us to find a better car at a great price! I tell everyone who asks what a great experience this was. I will definitely see Niki again when it comes time to buy another car.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for your review! We're happy to hear that Niki provided you with the great service we're known for. We'll be sure to pass along your kind words. We appreciate your business and your recommendation - we look forward to seeing you again!