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Principle Toyota in Memphis

(2,028 reviews)
Visit Principle Toyota in Memphis
Sales hours: 8:30am to 7:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 8:30am–7:00pm 7:00am–6:00pm
Tuesday 8:30am–7:00pm 7:00am–6:00pm
Wednesday 8:30am–7:00pm 7:00am–6:00pm
Thursday 8:30am–7:00pm 7:00am–6:00pm
Friday 8:30am–7:00pm 7:00am–6:00pm
Saturday 8:30am–6:00pm 7:00am–5:00pm
Sunday Closed Closed
2025 consumer dealer award
View 7 awards
2025 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award
New (877) 657-5566 (877) 657-5566
Used (877) 661-5102 (877) 661-5102
Service (901) 466-2290 (901) 466-2290

Reviews

(2,028 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Principle Toyota in Memphis from DealerRater.

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Best Car Buying Experience

We looked for the perfect car for a few weeks, going from Wolfchase Toyota to Honda and then over to Nissan. I knew I wanted an SUV, but I had to be sure I was getting the best deal. My husband and I were not treated the way I would have expected at any of the dealerships visited. We even made jokes about how they must have thought we were poor because I drive a 20 year old Toyota Camery. However, as soon as we pulled up to Principle Toyota Cassidy came running out the door. She was excited to see us and very informative about the car I wanted. She was a breath of fresh air. She made me excited again to purchase a new car. I would definitely recommend her and the entire staff at Principle Toyota! There, they care about their customers and they do not judge. I also have to give a shout out to Chris Thompson. We was wonderful and explained the car buying process completely. While we were waiting, he took the time to show us more about the car and the different features. He gave personal experiences and allowed us to figure things out without feeling pressured. Overall this was an excellent experience! I would absolutely recommend Principle Toyota to everyone looking for that perfect car buying experience.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for leaving a great review and recommendation, Melissa! We are thrilled to hear Chris and Cassidy went above and beyond to provide you with a fantastic experience. They will be very happy to hear your shout outs. We greatly appreciate your business and please feel free to let us know if there is anything we can do for you in the future.

Assume Group

My experience at Principle Toyota was top rate. They were all so, so nice and helpful. Ready to help and went above and beyond to get me a new car. I am very blessed that we found them. At first I thought it was a accident we just ran across them but now I know I was led there. You will truly have a blessed experience there.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We're so happy to hear that you enjoyed your experience at our dealership, Susie! We love hearing that our customers feel welcome and respected when working with us. Enjoy your new car!

Excellent service

I loved it this time I was in there. 5 years ago I purchased a Corolla there it was hard to get the deal done. This time I submitted my application online they called me I have the best sales person ever I have purchased a car. She went above and beyond to get me in a car and a deal. I recently purchased a 2017 Toyota Camry LE. I am loving it. Good job principle Toyota

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Karla, thank you for your kind review! We're delighted to hear that we were able to provide you with such great service. Our team is proud of going the extra mile for our customers! We appreciate your business, we hope to see you again!

Best place to buy a Toyota

My nephew and I and my daughter went to see Rick In. He was recommended to me by a friend. Have bought 7 Toyotas previously. Best salesman I have found to date. My nephew bought a car and I bought a 4 Runner for my daughter. Would highly recommend him to anyone looking for a Toyota. Has the knowledge and the character to tell you the truth about what you are buying. Have several places I will never deal with again but I think I have found THE best place to but from. I will return shortly and buy a used Tacoma from him in the coming months. Never got the feeling I was being hustled like at several other dealers. Just a down to earth group that caters to what you want and need. Highest recommendations to both Principle and Rick.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for the great review! We're so glad that we were able to help you and your family find two amazing vehicles. We'll tell Rick to keep up the good work! We appreciate your business and hope to assist you again in the future!

Rav4 review

Our sales rep/ Brandon Hoss and sales manager Chris Thompson were extremely patient and helpful to my wife and my self in making our decision to buy a Rav4. Trace Mcgonagill was very good at explaining all the ins and outs of the financing paper work and warranties. We have only had the car for 5 days and have been vert happy with the car. I highly recommend Principle Toyota .

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the great review, Kevin! Our team strives to provide our customers with an excellent and satisfying experience and they will be happy to hear that they continue to achieve that. We'll pass along your kind words to Chris and Brandon! We appreciate your business and look forward to seeing you again!

Wouldn't think of going elsewhere!

After a disappointing visit to another dealer, I discovered my employer has a discount purchase program through Truecar. After selecting my car of choice, I was told I would be contacted. I never expected the phone to ring only 15 minutes later. It was Paris Johnson at Principle Toyota. From that point forward, they never let up. I say 'they' because despite seeing several names throughout my correspondence, I never got the impression that they weren't working as a team. I felt cared for throughout the process to such a degree that I could not imagine going anywhere else. 5 star service all the way! *And I am loving my new Prius!!!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing you review! We're so happy to hear that we were able to provide you with prompt and enjoyable service. We'll be sure to pass along your kind words to Paris and our staff. Congratulations on your new Prius, we hope to see you again!

Better than before

To begin, I never ever write reviews for anything. However, I was blown away by the great service I had here. I am so glad the ownership has changed. This used to be Performance Toyota and the old management was very difficult to work with. They would not work with customers trying to purchase new vehicles. As a result of that, I used to avoid this dealership even though it is close to my home. I've even crossed state lines to a different Toyota dealership to buy my Toyota. Recently, I noticed that their management changed and decided to give them a try by purchasing a new 2016 camry xse. I was blown away by the professionalism and interegty my sales man, Danny Royle, provided me. I've had horrible business transactions at the pervious Performance Toyota, but I'm glad to say that this dealership has redeemed itself and I will be a long time customer of Principle Toyota.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Hi, Eric! We appreciate you taking the time to tell us your experience. We are so glad that you gave us another chance and that we were able to meet your needs. We strive to make every customer satisfied, therefore we are beyond happy to listen to your kind words. Thank you for your business, we hope to see you again soon!

Excellent service and a happy customer.

Came to the dealership to look at trading in a Mazda MX5 and purchase a larger vehicle due to an expanding family. Cassi was extremely helpful and patient on an extremely hot day. For my trade in the dealership offered a thousand dollars more than the Mazda dealership that we have been using for the last 3 years, the rest was an easy decision. We now own a Prius which was sold at a fair price and we are very happy customers. Credit to our sales rep Cassi, who although was new to the job, gave great customer service and a happy buying experience.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi, Stuart! We're so happy to hear that we were able to give you a great deal on your Mazda and help you find an amazing Prius. We'll tell Cassi to keep up the good work! Thanks for the review!

Great experience!

We had a great experience working with Cassidy Nealy at Principal. She was very helpful, and worked hard to get us a deal we could be happy with. She made our car buying experience enjoyable! Our new Rav4 Limited is a beautiful vehicle and has some fantastic options. Looking forward to driving it!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Congrats on your new Rav4 Limited! It is a pleasure to hear our team went above and beyond to provide you with an excellent experience. They will be very happy to hear your kind words. We appreciate your business and hope to see you again in the future.

Great deal good experience

I got the car I wanted at a great price, and it was a pleasure to work with April Haynie who was very kind and helpful. I would highly recommend Principle Toyota.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your review! We're delighted to hear that April provided you with a great experience. We'll let her know to keep up the great work! We appreciate your business, please let us know if we can be of service in the future!