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Principle Toyota in Memphis

(2,028 reviews)
Visit Principle Toyota in Memphis
Sales hours:
Service hours:
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Sales Service
Monday 8:30am–7:00pm 7:00am–6:00pm
Tuesday 8:30am–7:00pm 7:00am–6:00pm
Wednesday 8:30am–7:00pm 7:00am–6:00pm
Thursday 8:30am–7:00pm 7:00am–6:00pm
Friday 8:30am–7:00pm 7:00am–6:00pm
Saturday 8:30am–6:00pm 7:00am–5:00pm
Sunday Closed Closed
2025 consumer dealer award
View 7 awards
2025 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award
New (877) 657-5566 (877) 657-5566
Used (877) 661-5102 (877) 661-5102
Service (901) 466-2290 (901) 466-2290

Reviews

(2,028 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Principle Toyota in Memphis from DealerRater.

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Principles & Integrity - The Real Deal

If you want a terrific car buying experience, set your plans on working with the great people at Principle Toyota in Memphis, TN. You may have seen their commercials highlighting being a different kind of car dealership with a focus on principles and integrity. Well, I can say from personal experience that commitment is real. The process of buying my 2016 Toyota Highlander was great with everyone I dealt with. From Sales Associate Sandeep Soni, Sales Manager Chris Thompson, General Sales Manager Aaron Brock to General Manager Todd Lochner, these guys are the real deal. So was the price. On your next car buying effort, be sure to include Principle Toyota and I think they will be your last stop.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

What a wonderful review! We are pleased to hear our team has gone above and beyond to provide you with a fantastic experience. They will be very happy to hear your kind words. Please feel free to let us know if there is anything we can do for you. We greatly appreciate your business and hope you are enjoying your new 2016 Toyota Highlander out on the open roads.

Friendly and postitive experience

I had a very positive experience at Principle Toyota. I bought a 2014 Highlander. I was greeted by all staff who saw me, and the sales manager (Chris) came out and introduced himself. Everyone was honest and pleasant throughout the negotiation process. Jimmy Rooker, my salesperson was kind and knowledgeable about the car's features. He answered all of my questions and even entertained my six year old son who also had lots of questions. Peter made the financing process quick and simple. It was truly a stress-free experience and I could not have asked for a nicer staff.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for taking the time to send us your review! Out team works very hard to ensure that everyone that comes into our dealership leaves happy and I am happy to see that this was the case for you. I will be sure to let Jimmy know to keep up the good work as well as Peter and Chris! Enjoy your Highlander!

New Car low payment

I had a MDX Acura 2015, the payment was too high. Thanks to Laura I could change for a 2016 Toyota Sienna with a lower payment and low interest. thanks Laura

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.

Good experience purchasing a used vehicle

Overall we had a good experience purchasing a used vehicle from Principle Toyota. The description of the vehicle on-line matched what we found on the lot (that's always am good start). Service at the dealership was good. It did take a long time to get everything done, I suppose that's part of the process. Overall we were happy with the value of our trade-in and the overall value of the deal and financing.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 4.0
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for leaving a great review! We are pleased to hear you had an excellent experience with our team. Please feel free to let us know if there is anything we can do for you. We appreciate your business and hope to see you again in the future.

Great Customer Service and Professional

Awesome, customer service professional and very helpful. I would highly recommend Principle Toyota to have your car service. I took my car in on May 20, and June 3, to have some works done and each time Mr. Seth Green waiting on me on professional level and great personality. What I like most about the check in area the staff members were well prepared and working as a team.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for leaving a great review and recommendation! We are very pleased to hear Seth went the extra mile to provide you with an excellent experience. He will be happy to hear your kind words. We appreciate your business and hope to see you again in the future,

Great service

I took my car in on 6/2. Shelton Maben was such a pleasure to work with. Even though I did not have an appointment it did not matter. He took time to explain everything to me and was so friendly and professionally. Definitely will come back and want Shelton as the person to help me. He is an asset to your company!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Nancy, thank you for your review! It's great to hear Shelton took the time to work with you and provide a friendly experience. We'll look forward to assisting you again in the future!

Great Experience for Car Buying

Our car buying experience was great at Principle Toyota and we would definitely recommend this dealership to anyone who is car shopping. Everyone is pleasant and not pushy. We went in with the amount that we were willing to spend and got within the range without the back and forth haggling that we have experienced at other places. Go see this dealership! It is worth giving them a chance to help you.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Missy, Thank you for visiting us and choosing to recommend us to a friend. I will be sure to let the team know you appreciated their kindness and professionalism. Please don't hesitate to contact us if you have any questions! Thanks again.

Excellent. No pressure

The sales person was great ... He worked hard for me to get this car. No pressure and he knew what he was talking about. He made buying a car easy..

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Hello, Thank you for choosing us and sharing your car buying experience. We are incredibly pleased to hear it was a good one. If you happen to have any questions, don't hesitate to contact us! Thanks again for the lovely review and business.

Best Sales Person We have EVER dealt with

We were discouraged by another local Toyota dealership and told to not go to Principle Toyota because their deals are not very good and we would be ripped off. We decided to go in spite of the recommendation and we couldn't be happier. Mary was an absolute joy to work with and she helped my mother get a car at a very reasonable price. My mom had been looking for a new car for more than 6 months but we we met Mary everything clicked. The process was easy and seamless from start to finish. No haggling, no pressure, very informative, relatable, professional, and an absolute joy. She has followed up with my mom several times and it's been several months since the purchase was made. I have recommended Mary to everyone who has mentioned needing a new vehicle and she will always be my go to sales person from now on.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Tareia, Thank you again for sharing your experience with us! We love hearing stories about exceeding expectations from kind customers like yourself. Mary will be so glad to hear your lovely words. Have you any questions or concerns, you and your mom are always welcome at our dealership. We hope to see you soon.

What a Wonderful Experience at Principle Toyota!

My husband and I have been looking at Toyotas for a long time and we have visited all of the dealerships in the Memphis area (multiple times) as well as several others in Tennessee. When we were ready to start shopping we were fortunate to meet Mr. Sandeep Soni at Principle. From day one, he was extremely friendly and very informative. He answered our questions and did not pressure us to make or rush any decisions. We later began speaking with Mr. Trace McGonagill and experienced the same type of professionalism. Both of these gentlemen were patient with us as we took our time in selecting the exact vehicle we wanted to purchase. We were so excited to drive our new Rav 4 off the lot and we were thankful for the wonderful experience we had at this specific dealership. The level of professionalism shown by Sandeep and Trace is the factor that will bring us back to Toyota when we are ready to purchase my husband's truck in the near future and for any Toyota purchases in our future! Thank you Sandeep, Trace, and Principle!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Julia, thank you for taking the time to share your review with us! We're thrilled to hear Sandeep and Trace provided a professional and courteous purchasing experience for you. Congratulations on your new Rav4! We look forward to seeing you again in the future.