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Al Serra Auto Plaza

(1,686 reviews)
Visit Al Serra Auto Plaza
Sales hours: 9:00am to 3:00pm
Service hours: 7:00am to 3:00pm
View all hours
Sales Service
Monday 9:00am–6:00pm 7:00am–5:00pm
Tuesday 9:00am–6:00pm 7:00am–5:00pm
Wednesday 9:00am–6:00pm 7:00am–5:00pm
Thursday 9:00am–6:00pm 7:00am–5:00pm
Friday 9:00am–6:00pm 7:00am–5:00pm
Saturday 9:00am–3:00pm 7:00am–3:00pm
Sunday Closed Closed
New (810) 503-0005 (810) 503-0005
Used (810) 535-7462 (810) 535-7462
Service (888) 471-4159 (888) 471-4159

Reviews

(1,686 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Great Service

I made an appointment for my yearly maintenance and regular tire rotation and oil change. I went right in and the things were done in exactly the time estimated. They also wash my car, which helps me because I live on a dirt road.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Dear Thelma, We really appreciate your comments about Al Serra Auto Plaza. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

Fine quality cars,amazing price,best service in MI

Ron Allen. He was honest, insightful, and helped us get the best vehicle with the features we wanted in our price range. Was very honest and attentive. We had bought a car last month from him and he made sure any issue we had was taken care of. I absolutely will refer anyone here and I'll be back when it comes to getting a new vehicle!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Dear Patrick, We really appreciate your kind words about our sales associate Ron. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

Friendly Service...very helpful!

The gals at the body shop front desk were very helpful...Debbie and Tracy I think...Brian Sugar was also very helpful. Thank you for the great service!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Dear Paul, We really appreciate your kind words about our Body Shop staff. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

Great Car Buying Experience

Mike, our saleman was friendly and knowledgeable. He got everything done in a timely manor and helped me familiarize myself with all the options on my new truck. I really appreciated him spending this time.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Dear John, We really appreciate your business here at Al Serra Auto Plaza. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

Chandra did an awesome job

I dropped off my vehicle at the appointed time and they had a vehicle just like mine for a rental until mine was finished. The next day I dropped off the rental and got my car back. Smooth as ice!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Dear Cynthia, We really appreciate your business here at Al Serra Auto Plaza. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

Great dealership to work with

No hassles. No haggling. Great customer service. They were helpful and informative. You didnt feel like prey being attacked the moment you walked through the door. They treat you like a guest and try to earn your business. I would recommend going to them if you need a new or used car.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 4.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Dear LB, We really appreciate your kind words about Al Serra Auto Plaza. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

A True Blessing

I came in thinking I would have to pay out of pocket for the work I needed on my car, come to find out it was under warranty thank god. I really appreciate the young lady that took care of me i was so stressed about the repairs that I needed just to find out it was under warranty that I did not know that I had. It was a blessing I thank the young lady for looking for that warranty.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Dear Theresa, We really appreciate your business here at Al Serra Auto Plaza. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

great service

they got my paper work done fast and i was treated good and they took care of my car and i liked how they did it team work

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Dear Timothy, We really appreciate your business here at Al Serra Auto Plaza. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

new car purchase

This was the most pleasant experience I have ever had while purchasing a new car. Our sales lady, Shari Nash was so kind & helpful. She spent a lot of time helping me find just the right car for me. She made sure that I got the best financing & rebates possible. This is my second car from Al Serra's & will not be my last. Everyone treats you very nice.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Dear Rose, We really appreciate your comments about Shari and Al Serra Auto Plaza. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza

Friendly and Knowledgeable Dealership

My salesman, Greg Winnie, was very accommodating. He answered all questions regarding each of the vehicles and their features. He also explained the differences between leasing and buying the vehicle. It was most helpful when he compared the prices of the vehicles I was looking at along with the discounts to help me make a decision. We had given him the vehicle numbers I wanted to see ahead of time, and when we arrived he had the vehicle ready to test drive. I appreciate a salesman who has the confidence to allow the customer to make their own decision, but one who also draws attention to the essential features of the vehicle. It encouraged me when he was genuinely happy for me finding a vehicle that fits my needs. Greg also had great follow up after I had picked up my Equinox. He made sure that all of the paperwork was in order before I arrived for delivery of the vehicle. I would recommend Mr. Winnie and your dealership for any of my friends and family to purchase a vehicle in the future. We will probably come back when my husband gets tired of his Saturn and wants to trade it in for something new.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Dear Amanda, We really appreciate your kind words about Gregg and Al Serra Auto Plaza. Thank You. Denny Dunfield General Manager Al Serra Auto Plaza