2006 L.A. Auto Show: Land Rover LR2 Price Announced

We already saw the LR2 when it debuted in Europe earlier this year, but the exciting thing here in L.A. was not only seeing it in person, but hearing there was a price tag attached. When we say price — singular — we mean price. The LR2 will come standard with almost every goodie – leather seats, a two-part panoramic sunroof and a six-disc Alpine stereo — for $34,700. The only add-ons are a technology package with navigation for $3,400, a cold-weather package with heated seats for $400, and a lighting package with bi-xenon headlights for $1,050.

The price is perfectly aimed at the Acura RDX, which starts at $32,995, and the BMW X3, which starts at $38,000.

Up close, the LR2 is extremely luxurious inside with leather everywhere, including the doors. The rear cargo area seemed too high off the ground, but otherwise it was an impressive package for the price.

Related: More on the Land Rover LR2