Best Car Discounts Fall on Black Friday

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The most feverish shopping day of the year known as “Black Friday” may also be the best day to buy a car, according to data from Truecar.com.

Truecar.com found the average discount for a car on Black Friday is 7.5% due to a combination of dealership discounts and manufacturers’ year-end incentives. Because the deals are individually negotiated it’s hard to say exactly what a consumer will pay, but the trend toward lower sales prices is clear.

This year, the average new-car discount on Nov. 27 is projected to be 7.5% — up from a projected 6% the day before, and who’s shopping on Thanksgiving anyway? On average, a consumer will pay about 4.7% less than sticker price for any given day of the year. Theoretically, this data makes sense. Traditionally, Black Friday sends swarms of people to shop for anything but cars, which could leave dealers a bit desperate to make a deal.

Deals to look for this year as identified by Truecar.com include 28% off a 2009 Suzuki SX4, 26% off both the 2009 Nissan Titan and 2009 Ford F-150 pickup trucks and 20% off the sticker price of a 2009 Hyundai Sonata.

You can check a list of incentives in your area here.

Black Friday Is the Best Day to Buy a Car (CNN)