Taking a page from GM’s “May the Best Car Win” promotion, Chrysler announced it will ask potential customers to take the “Minivan Pledge.”
The Minivan Pledge allows consumers who are trading in a competitive vehicle for a new 2010 Chrysler Town & Country or Dodge Grand Caravan to return the minivan within 60 days if they’re unhappy with the vehicle — no questions asked.
According to Chrysler, a “competitive vehicle” simply means any automobile not produced by Chrysler — sedan, SUV or van.