2013 Ford F-150 King Ranch Debuts at Fair

Ford chose the State Fair of Texas, which runs today through Oct. 21, to reveal the 2013 Ford F-150 King Ranch. The 2013 package will continue to be offered with the 5.0-liter V-8 and 3.5-liter EcoBoost engines, but it will now will include the new MyFord Touch system and upgrades, as well as a host of other trim-exclusive interior upgrades.

The new MyFord Touch setup is mated with a completely new center stack, similar to the changes seen on the new Super Duty, yet it's more integrated into the dash layout to give the F-150 system a distinct look compared with the beefier layout on the Super Duty.

This will be the 12th year Ford has offered a special King Ranch model, which is now part of 10 newly updated models. When the package was introduced, it was the most upscale model in the Ford lineup, sitting just above the Lariat. Now, there are two higher trim packages above the King Ranch: Platinum and the new-for-2013 Limited.

Expect the western theme to get even more popular as full-size pickups continue to sell well in Texas and the Southwest. Ram continues to have strong success with its Longhorn Edition pickups, and the 2014 Chevy Silverado is reported to be offered in a High Country trim package when the new truck comes out.

The 2013 King Ranch F-150 Super Crew will start at $44,510 and will arrive at dealers in the next several months.