2018 Buick LaCrosse Gets Upscale Avenir Treatment
CARS.COM — Buick has wasted no time expanding its upscale Avenir concept to a second vehicle, the 2018 LaCrosse full-size sedan. The Avenir is intended to be a new, higher trim level of Buick models, similar to GMC’s Denali versions of its trucks and SUVs, with more standard offerings and some fancier features.
Related: 2018 Buick Enclave: Our View
Buick aims to emulate the success GMC has had with that higher-status sub-brand, and last month rolled out its first Avenir: a new top version of the redesigned 2018 Enclave three-row SUV. The LaCrosse Avenir will go on sale in early 2018.
As with the Enclave, Buick sees potential for the higher trim level because a majority of LaCrosse buyers already are loading up the vehicles with options.
“Nine out of 10 LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick,” said Duncan Aldred, vice president for Buick and GMC worldwide, in a statement. “With even more content and an elegant look, Avenir adds a unique name and appearance for those who want the best of our attainable luxury.”
The LaCrosse Avenir features follow closely on the Enclave Avenir in also getting its own three-dimensional grille insert and wheel designs (19-inch standard; 20-inch optional). It also gets its own leather interior in an exclusive Chestnut color, with the Avenir name on the head restraints and door sills. LaCrosse Avenirs also will offer a black interior.
Features that are optional on some other LaCrosse models that are standard on the Avenir include a 310-horsepower, 3.6-liter V-6 with nine-speed automatic transmission, a multimedia system with navigation, premium Bose audio and a panoramic moonroof.
Still optional on the LaCrosse Avenir are a twin-clutch all-wheel-drive system, adaptive suspension and advanced safety technology package, including a front collision system with automatic braking and pedestrian detection, and full-speed adaptive cruise control.
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