2021 Toyota RAV4 Prime Plug-in Hybrid Primed for Purchase Under $40,000
We first saw the new 2021 Toyota RAV4 Prime plug-in hybrid compact SUV at the 2019 Los Angeles Auto Show, and we liked the look of it — as well as what we learned thereafter, including its promise of 42 miles of available electric-only battery operation, available electronic on-demand all-wheel drive, combined 302 system horsepower and remarkable projected 0-60-mph time of just 5.7 seconds. Now we have the next piece of the puzzle for the new RAV4 Prime: the price.
Toyota has announced pricing for the two RAV4 Prime trims, with the base SE starting at $39,220 and the XSE starting at $42,545 (prices include a $1,120 destination fee). Here’s how it breaks down:
SE Trim
The SE grade includes a significant amount of standard equipment. The look starts with 18-inch painted and machined alloy wheels, then adds a unique grille and lower front spoiler design, plus piano-black exterior accents. Inside, the SE comes standard with heated front seats, an eight-way power driver’s seat, a 7-inch digital gauge cluster, leather-wrapped steering wheel and shift knob with red stitching, and an 8-inch touchscreen with Apple CarPlay, Android Auto and Amazon Alexa. A power tailgate and blind spot monitoring with rear cross-traffic alert round out the standard equipment.
Optional equipment is limited to one big package: the available Weather & Moonroof Package ($1,665), which includes a heated steering wheel, heated rear seats and automatic rain-sensing windshield wipers with de-icer function.
XSE Trim
For a few thousand dollars more, you can slip into the XSE trim, which upgrades the RAV4 Prime with standard items like two-tone paint, 19-inch wheels, vertical LED accent lights, a moonroof, paddle shifters, SofTex-trimmed faux leather seats, wireless phone charging, ambient interior lighting, an auto-dimming rearview mirror and an upgrade from an 8-inch to a 9-inch central touchscreen multimedia system.
There are three main options packages for the RAV4 Prime XSE trim. The Weather Package ($815) includes a heated steering wheel, heated rear seats and the automatic rain-sensing windshield wipers. To the Weather Package, the Weather and Audio Package ($2,435) adds a JBL premium audio system, navigation system with a three-year subscription, and one year of the Destination Assist concierge service.
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You can also go all out and get the Weather With Audio and Premium Package ($5,760). This adds to the previous package a faster 6.6-kilowatt onboard charger (standard is 3 kW), a camera-based rearview mirror, a 120-volt/1,500-watt AC power outlet in the cargo area, kick-to-open power rear hatch, SofTex faux leather with red trim and stitching, power passenger seat, overhead 360-degree camera system, perforated heated and ventilated front seats, parking assist with automatic braking, adaptive front headlights, a head-up display and a smart-key system for all doors.
The new 2021 Toyota RAV4 Prime will be available at Toyota dealerships later in the summer, according to the company.
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