Audi to Let Viewers Choose Super Bowl Ad Ending
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Remember “Choose Your Own Adventure” books? This year, Audi’s Super Bowl XLVII commercial will be something of a “Choose Your Own Advertisement” for online voters.
Imagine for a moment you’re a teenage boy on prom night with no confidence … and no date. As if on cue, Dad tosses you the keys to his 2013 Audi S6, infusing you with an abundance of aplomb. You cruise over to the big dance in the performance sedan, stroll into the gymnasium, approach the prom queen and plant a smooch on her that she won’t soon forget. But then what happens?
Audi’s going to let you — along with fellow YouTube voters — determine the outcome of the TV ad to air during the Feb. 3 CBS broadcast of Super Bowl XLVII. The automaker will post three versions of the prom scenario described above, each with a different ending; voting will be open from 11:59 p.m. tonight to 11:59 p.m. on Jan. 25. In what Audi says is a Super Bowl first, the viewer-selected spot will debut on YouTube before the game and appear again during the game’s first commercial break after kickoff.
The democratically selected ad follows last year’s “Vampire Party” spot, which showcased Audi’s LED headlight technology.
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